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Color Takeover

07 / 23 / 2017
Merging the Art of Extensions with the Science of Color – Coloring Interview with Ruben Martinez

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips and advice.

RUBEN MARTINEZ
Solo Artist and Traveling Educator/Extensions Expert
Yost Salon
Las Vegas, NV
My hair extension journey began back in 2005, when I was introduced to Donna Bella Hair extensions at a show in Los Angeles. I wanted to learn all I could about the craft, and how to get started. I fell in love with the methods immediately, along with the company’s accessibility and customer service!

Today, my work with hair extensions has taken me literally all over the country and world. I specialize in extensions with a passion for education. I currently rent a station at Yost Salon in Las Vegas, travel once per month to California for standing appointments, and see five extensions clients per week on average, along with teaching. With professional hair extensions—and hair color—there’s so much versatility with what you can create, where you can go. It’s awesome.

The Art of Extensions
If you learn about and do extensions for the craft and the craft alone you’ll have success. It’s not just “attaching” hair. Mastering the craft means learning the methods inside and out. Placement and position with an integrity-focused approach is just the beginning. Proper blending, dimensional flow are part of it. Then there’s making sure clients are aware of aftercare do’s and don’ts. (Doesn’t that all sound familiar, hair colorists?) When artists give the craft their all, success in the category is inevitable.

About Color Takeover
Hair color and extensions seriously go hand in hand. Color matching plays a key role in achieving a “most natural, least obvious” end result. For salons and artists, I feel business can only grow from being recognized as having the ability to create masterpieces that aren’t obviously extensions or extensions alone.

Pricing Pointers
My basic hair cut and style services start at $60, and my average extensions ticket is $700, with services ranging from $200 to $1,800. It all depends on which method of attachment is being used, how much hair is needed, and basically what end result the client is aiming to achieve.

Making a Difference
With Color Takeover from Donna Bella as a resource, stylists and colorists have more options than ever. Whether you help meet your clients’ needs for length, fullness, or fashion color, you seriously have a broad range of variety to create the day away. Be prepared as it hits you right in the feels when you give your clients the hair they’ve always wanted. It’s so rewarding giving them that WOW factor as they strut their stuff on that catwalk of life.

Donna Bella has made the difference for me. They’ve supported my hair extension journey with such a great product, life changing opportunities, and reliable customer service. For that, I’m forever grateful!

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

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Color Takeover

07 / 16 / 2017
How To: Custom Color Looks for Redheads

Whether you’re a current redhead or an aspiring one, we’ve got the tips you need to achieve these popular ruddy looks. Check out our new Color Takeover Portal for extension coloring tutorials, formulas, and information to get started!

Cherry
Blending with DB Extensions:
– 27A (Dark Gold Blond)
– 27/613 (Light Blond with Strawberry)
– 32 (Cherry)
– 60 (Platinum Ash Blond)
– 600 (Blond)

Coloring with Joico Color Intensities:
– 10% Ruby Red
– 13% Red
– 25% Orange
– 18% Yellow
– 30% Titanium
– 4% Black Pearl

Copper
Blending with DB Extensions:
– 5R (Caramel Red)
– 30/33 (Dark Chestnut Auburn)
– 31 (Light Auburn)
– 60 (Platinum Ash Blond)

Coloring with Joico Color Intensities:
– 20% Ruby Red
– 12% Fiery Coral
– 30% Orange
– 5% Titanium
– 33% Black Pearl

Fiery Red
Blending with DB Extensions:
5R (Caramel Red)
31 (Light Auburn)
32 (Cherry)
Red
Red Wine

Coloring with Joico Color Intensities:
35% Ruby Red
23% Red
22% Fiery Coral
20% Orange

Wine
Blending with DB Extensions:
99J (Dark Auburn Burgundy)
Black Wine
Red Wine
Ombre 1B/Burgundy
Ombre 1B/Purple

Coloring with Joico Color Intensities:
15% Ruby Red
8% Red
12% Orchid
8% Magenta
57% Black Pearl

Want to recreate the look? Visit the Color Takeover Portal today!

 

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Color Takeover

07 / 09 / 2017
The Dos and Don’ts of Ombre

When it comes to creating an ombre effect, there are many factors to consider. What colors you want, how smooth you want your transition to look, and the color of the original hair all come into play. Fear not! Here’s a list of dos and don’ts for working with ombre combinations to help you pull off the effect with flying colors (no pun intended)!

Do:

Match your skin tone – this goes for any hair coloring job, but try to avoid picking colors that will completely clash with the client’s skin tone. Brunettes may wish to try melting variations of a rich espresso to a light amber, blondes going buttery blonde to vanilla and redheads trying auburn to copper. This isn’t to say you can’t go off the beaten path in your color choices, just remember that in the end, if the client’s skin clashes with any of the colors contained within the ombre, it will have all been for naught!

Keep Hair Moisturized – Any time your hair goes through a color process it needs to be maintained afterwards. Though an ombre uses far less coloring than an all-over job (and even less if you use extensions!), the hair still needs all the help it can get when it comes to maintaining its moisture, sheen, and natural ability to repair itself when the client leaves the chair. Be sure to suggest a good moisturizer for the client after the fact and explain the benefits of regular upkeep.

Ensure Hair is Cut and Styled Beforehand – If you’re creating an ombre with extensions, it’s likely the stylist will cut and blend them in afterwards. Still, since the hair’s specific starting length will actually affect the placement of the colors and ombres during the process, it’s best to make sure that before you get an ombre effect, the hair is cut and styled to the appropriate length beforehand

Enlist the help of a professional – When all else fails, call a professional. Ombres are a popular hairstyle and one that has created a robust knowledge base of stylists across the internet. Accidents can still happen, though! A stylist will know the best course of action for your specific hair type, and can help point you in the direction of your best option. Don’t attempt to give yourself an ombre if you’re not a professional.

Don’t:

Change colors too abruptly – When creating an ombre, always strive to create a shift from lighter shades of the same hue, rather than shifting from a dark hue to a light color abruptly. Allow the color change to come gradually and subtly because a harsh line of demarcation from one color to the next is hardly flattering and will clash heavily.

Go for a Drastic Color Combination – Look, we’re never going to tell you not to experiment with colors! All we’re saying is that an ombre is tough to pull off in itself. If you’re not explicitly trying to pull off a brightly colored fashion ombre, opt for a subtle, natural looking, two (maybe three)-tone color combination. Throwing too many in the mix will overpower the ombre effect and might ruin the effect anyway.

Alter your natural base color – Always use the base color as your jumping off point when choosing other colors. This will ensure that your new tones will highlight the natural color the client already has in their hair. Additionally, if you wish to create ombres with custom root colors, we suggest using Donna Bella #60 straight and dying both the bottom and top section. Do not take a darker shade and attempt to create custom ombre color at the bottom of the extensions.

Remember, you want your ombre to showcase a smooth color transition and to highlight tones already present in the client’s hair. And if you get stuck, you can ALWAYS enlist the eye (or appointment book!) of a trusted salon professional. Stay tuned to the Donna Bella Color Takeover Portal for more hair coloring tips and tricks.

 

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Featured Products

07 / 03 / 2017
How Much Do Your Tools Matter?

Happy 4th of July, gorgeous! We’re briefly interrupting your festivities to bring you this important message: have you checked your extension tools lately? Some of you have been working with our products for many years now—others of you are just getting started collecting all the pieces for your DB tool kits. Either way, it’s imperative you know the status of your tools—where they are, how many there are, what condition they’re in, etc. Because your tools are an extension of your hands and skills during an extension installation, you’ll want to make sure they’re doing you justice. Here are just some of the reasons why you should be taking inventory on the regular, and some tips for how to get it done!

To keep things together.
Things can get hectic during a typical salon day, and it’s not unusual to find you’ve misplaced an item or two, or forgotten to order that new bottle of Tape-In Remover. Don’t fall into this situation with your go-to extension tools! Not having your tools around when you need them delays your appointments, exposes the tools themselves to environmental hazards, and comes off as generally unprofessional to your clients. Keep all of your tools together in one designated place, and revisit it at the beginning/end of your work day to make sure they’ve found their way back safely (or have been adequately replenished for upcoming appointments). Make sure to keep the tools stored neatly in this space to avoid unnecessary wear-and-tear!

To ensure quality.
Speaking of wear-and-tear—it’s basically inevitable that, after years of use, your tools will start to get a little rough around the edges. Though our tools are designed to last for hundreds of installations, the installation process can be hot, sticky, and/or messy, and your tools will need to be maintenanced and occasionally replaced. This is especially true of Kera-Link tools, which are exposed to unusually harsh installation conditions. Without proper cleaning and attention, Melting Connectors may accumulate a coat of keratin residue on top of the heating plates which can impair the function of the tool, or—worse yet—burn the client’s hair off by concentrating the heat. Similarly, The Classic Hair Extension Tool may get worn out over time, developing fine grooves or scratches on its surface that could compromise I-Link beads. Inspect your tools from time to time to make sure they’re in good condition, and restore them whenever possible. As a last resort, you can always re-order them—we keep all our essentials fully stocked.

To stay up-to-date.
Donna Bella is constantly adding new tools and devices to our starting line in an effort to make your job as easy as possible. Just recently we introduced the Kera-Link Connector Belt, a wearable, heat-safe belt that allows you to move around your work area with your activated Melting Connector by your side. Before that, we launched the Strand Organizer, the Styrofoam Mannequin Head, the Keratin Bond Cutters, and more. Not to mention, we have more tools on the way! Check in with us regularly to make sure your extension routine is fully up-to-date with the latest products. If you’re signed up for DB emails, we’ll also let you know when new tools become available.

This month, we’re offering 20% discounts on select hair extension tools. From now until July 9th, 2017, take 20% off all Kera-Link tools. And don’t forget to come back next week for more tool-related savings!

Shop Now

 

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Color Takeover

06 / 25 / 2017
Making a Difference with Hair Extensions – Coloring Interview with Bobby Sue York

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips and advice.

BOBBY SUE YORK
Salon Owner and Extensions Specialist
Salon Diva K
Kansas City, MO
@salondivakc
I went to cosmetology school just to learn extensions. I had already been wearing extensions myself for five years. After graduating, I worked one year for a large, upscale salon and spa, then went straight to a hair-extensions-only salon. We were hidden away in a nondescript office, at a time when no one wanted it known that they were wearing extensions. Our clientele was hush-hush.

Client Profile
Now everyone is wearing extensions, age 20-80, for so many different reasons and all very openly. Someone compliments your hair, you say, “Thanks, I’m wearing extensions.”

Our business serves a wealthy area—Overland Park County—and the extensions business is strong. But more women from diverse backgrounds are wearing extensions, often just one package for volume. Extensions are affordable, attainable. My clientele is predominantly house moms who just want to look and feel great. I also happen to see a lot of nurses. Extensions are something they do to nurture themselves.

I use all four types of Donna Bella Hair extensions but the Kera-Link fusion style is my go-to. To me, it looks the most real and is the most luxurious.

Marketing Musts
When I first started with extensions, social media didn’t exist. It was all about traditional word-of-mouth. I would do contests and events, and those are still effective. When the Royals were in the World Series in 2015, we did a lot of $5 pops of blue hair. Good trial, good exposure, clients would come back for more.

Today, social media is so important, especially before-and-after photos. I have professional (versus personal) Instagram, Facebook, and SnapChat accounts. Live video is blowing up, too, and can be really powerful. Make sure that everything you do is informative but also fun. Don’t make it too complicated. A great Facebook Live post can be someone just standing behind me and recording part of a technique.

Stylist to Stylist
My most important advice to stylists who want to build an extensions business is to be educated. I personally have invested $15,000 in hair extensions education beyond cosmetology school, and it has been worth every penny. But there are plenty of options. Donna Bella’s online course is a great way to get exposed and connect, as are all the shows they participate in.

Making a Difference
Be mindful that a lot of people who come in for extensions are dealing with damage that you can’t always see. They may be experiencing hair loss, some because of thyroid, cancer, or other health issues. Others have had a bad experience at another salon and had to do a drastic cut to overcome it, or are hitting a number in their life where maybe they don’t feel sexy anymore. They might be going through some other type of loss. These are the clients I love the most. It’s one thing when you wear extensions because you want long hair, and quite another when you’ve lost a piece of yourself and you are trying to find it.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

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Featured Products

06 / 18 / 2017
Aftercare Done Right

Summer is mere days away, so we’re stepping up our aftercare game to make sure your hair looks fabulous all season long. For the next few days*, take 20% off the following aftercare products, and be sure to read up on how to use them for maximum protective effect!

Remy Care
Donna Bella’s proprietary hair care line is professional, color-safe, paraben-free, sulfate-free, and designed to extend the life of your DB extensions with the latest hair care technology available. These products boast concentrated botanical extracts and address a variety of different hair conditions, from smoothing tangled hair to strengthening damaged hair, prepping hair for installations, and more. Get acquainted with the line-up by purchasing one of our pre-arranged kits, or read more about the products right here.

Twisties
This one is among our newer hair extension tools. Twisties are essentially better, safer scrunchies that will hold your hair up while you sleep or sweat without crimping your hair or tugging on your scalp. Opt for these guys to prevent unnecessary bond slippage, and to protect your hair from the elements when you go to the beach. Best part is, they stay in place all day long!

Hair Extension Brush
The Hair Extension Brush is an oldie, but a goodie. Furnished with staggered 100% boar hair bristles for the perfect, gentle touch, the Hair Extension Brush will detangle strands while gliding easily over bonds and distributing natural scalp oil to the lengths of your hair (super important for keeping hair extensions nourished and hydrated during the scalding summer months!). Use it twice daily, morning and night, starting at the ends of the hair and brushing downward.

Sono by Donna Bella Hanger, Sleeve, and Brush
For you Ready-to-Wear ladies, you can’t go wrong with the full Sono hair care set. Store your hair neatly and safely after use with the no-slip Sono Extension Hanger, shield it from dust, dirt, friction, and moisture with the durable (and recyclable!) Sono Sleeve, and brush it to silky smoothness with the all-hair-friendly Sono Extension Brush. These tools also make for great travel accessories, so make sure you never depart without them!

*The 20% Aftercare Sale goes from now until 11:59pm EST on June 26th (2017). Shop now to take advantage of the deal!

Shop Now

 

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Color Takeover

06 / 11 / 2017
New Ways to Do Ombres with Hair Extensions

The ombre, the hairstyle that showcases a cool color fade from the root to the end of the hair, has been an “it” hair trend since the beginning of the decade. With its low maintenance appeal and versatile application, it’s a style that’s grown in popularity, with new combos and variations springing up around it constantly. With so many different ombre color combinations available, it goes without saying that the various methods for creating ombres would be a mixed bag as well.

Hair extensions handily create stunning ombre effects and can do so without the client ever having to color their own hair. Since a stylist can simply install hair extensions onto the client’s head and then cut and blend them in, it’s a great method for those who want to change their look, but aren’t keen on coloring their real hair. Furthermore, hair extensions provide a low pressure “canvas” upon which to plan out funky color combinations that won’t affect the client’s actual hair and can be seamlessly blended in. Essentially, most any color effect a stylist can do on a client’s real hair, they can do on extensions as well. That’s less time the client spends in the chair and more time they spend showing off their new look!

Ombres created from extensions mean less chemical damage to the client’s actual hair and scalp. They won’t need the constant trips to the salon for routine touch-ups, and they’ll love the fact that they’re not putting their hair through harsh chemical wringers of permanent colors and peroxides. It’s still important to keep hair extensions moisturized and cared for (it’s human hair after all), but these processes are far less damaging to the hair than a permanent color and use far less of the strong ingredients a permanent color job would.

While any hairstyle requires care and maintenance to last, ombres created from hair extensions require far less routine upkeep than an ombre dyed directly into the client’s hair. For example, an ombre created with extensions doesn’t need to have its regrowth colored each time or even have the extensions removed and reinstalled to touch up color. Since it’s an extension attached to the hair, the new growth simply creates a bolder fade effect as it grows out. Easy in, easy out!

Ombres are an absolute cinch with hair extensions. With hair extensions, clients can create color melting effects of every shade and hue (including bright, vibrant fashion ombres!), pastel unicorn combinations, mermaid hair, the balyage, the “dip dye” and even the ombre’s gentler cousin, the sombre (literally soft + ombre). They’re versatile, easy to install and with the added benefit of Donna Bella’s Hair Insurance, can be freely colored to make your wildest fantasy combinations a reality. Be sure to bookmark Donna Bella’s Color Takeover Portal for more hair extensions and coloring tips and tricks!

 

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Color Takeover

06 / 04 / 2017
A New Look at Fashion Ombre

The Ombre, with its smooth transition between colors, is a coveted color effect, and one perfectly suited for custom coloring extensions. You don’t need to stick to blondes, browns and burgundys if you don’t want to though, as myriad fashion options exist for the style. Follow along with our tutorial on creating a Fashion Ombre and be sure to reference our video, featuring stylist Ashley Rocks, for closer reference!

As a crash course in Ombre history: It’s a french word which literally means “shaded” in English and is used to refer to the blending of one color into another. Its origins date back to 1840 where it was used to refer to color transition effects in the textile industry, namely furniture and drapery. Many fashion theorists believe the style was popularized in 2000 by pop singer and icon Aaliyah (RIP) and has stayed in the cultural consciousness well into the post 2010 era by numerous celebrities sporting the style, like Beyonce. With new variations and combinations constantly popping up on the ombre spectrum (The Sombre for example), it’s a style we’re sure to see more and more over the coming years.

Some of the major appeals of the Ombre style are its low upkeep construction. When the roots are kept their natural color, and the color transition effect is done within two shades of the original, it’s a look that needn’t be updated every few months and can be grown out to continue the transitional effect if the client likes. Also, since it’s a style that focuses on color transition on the tips of the hair (and not all over), it’s perfect for clients who are hesitant to put a lot of product in their hair. Permanent colors dehydrate the hair, and weaken it all around, so by using less product for an Ombre (and sticking only to Semi- and Demi-Permanent color products) the client’s hair receives less wear and tear in the long run. Hooray for hair health and color-conscious clients!

Since the Ombre works just as well with naturally occurring hair colors, bold fashion colors, or a combination of the two, it’s a style that works for numerous different types of clients with various hair textures, lengths and creative visions and can often be the trendy style that takes those squeamish about coloring their hair directly into the chair for full-on transformation!

In recent times, Ombre effects have spread into other facets of beauty and commerce. Nail salons advertise Ombre nail effects while specialty bakeries trundle coveted Ombre layer cakes into shop windows. It’s only a matter of time before bodyshops offer Ombre-centric paint jobs for automobiles. It’s a color effect that’s kind of magical, intoxicating in its transition, and one that’s popular everywhere.

Whether clients want a slight color-centric update on their naturally occurring shade, or seek a multi-colored transformation into the realm of fashion colors, ombre transitions provide the ideal creative springboard for strong color style! Be sure to pay attention to the Donna Bella Color Takeover Portal for more hair tips and tricks like this one!

 

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Color Takeover

05 / 28 / 2017
Finding Your Specialty and Engaging Your Community – Coloring Interview with Missy Hart

db blog Missy Hart

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

MISSY HART
Vintage Boutique Salon
Fox Lake, IL
@HairiswheretheHartIs
Before I became licensed in 2014, I was a practice extensions model for my best friend, another stylist. I was so happy with the Donna Bella Hair results, I became certified myself. Now, about 60 percent of my clients wear extensions.

My Method, My Specialty
One of the many things I love about Donna Bella is the versatility and range of what they offer: more than 50 shades, five lengths and four professional methods: Tape-In, I-Link, Flat-Tip, and Kera-Link, all in professional, easy-to-use Remy hair that can be professionally colored.

Most of my clients wear I-Link extensions, the beaded method. I do other types, too, but I-Link works well for me and my clients’ needs. Most of my clients are seeking length, and fullness is a side benefit. Some have vibrant extensions, like bright blue or multi-colored, custom applications.

I-Link is really good for stylists who are beginners with extensions and for clients who prefer low-commitment services. You place the hair and if you don’t like it, you can take it right out.

Pricing Pointers
I charge $45 for a regular cut and style, and I’ll charge about $150 to put one pack (20 strands) of I-Link extensions in. Many clients require or prefer multiple packs of hair, so an average service comes closer to $500 for an initial install service fee, with clients coming back every 4-6 weeks to touch up—and push up—the I-Link extensions.

Social Status
I’ve recently had really good luck attracting new extension clients by getting active with local Facebook groups as well as posting my work on professional Instagram and Facebook pages. I ask clients for permission to tag them and ask them to tag me and the salon.

My Tips
One secret to my success came from going to trade shows early in my career, soaking up all the knowledge I could and watching other stylists and asking questions. I still want to see how other stylists do I-Links. I’m always learning.

I also use the tools Donna Bella makes available on the Donna Bella Hair website to improve and speed up my application process. For my I-Link system, I grab each strand of hair with the pliers tool, for instance, saving steps. It’s a huge time-saver, not having to set a tool down 100 times when installing 100 strands of hair. I also love the specific Flare Hair tool I use to lock and remove the I-Link beaded extensions. It is very ergonomic and comfortable in a woman’s hand.

I still love going to shows, and I’ll be at Premiere Orlando and the Premiere Beauty Classic in Columbus, Ohio, this year, helping out. I won’t be on the main stage, but at the stations on the floor. When people buy hair, we will install it for free. It’s a great way to experience the extensions yourself and talk and learn directly from real stylists who do extensions for clients in regular salons every day.

Pursuing my passion for extensions is the best thing that I’ve done for my business. In just the couple years that I have been doing hair, it has been what’s kept me busy and set me apart from other stylists.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

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Biz Tip

05 / 21 / 2017
6 Safe Practices for Coloring Hair Extensions

Best-Safe-BDH-Practices-for-Coloring-Hair-Extensions.Pink

In and of themselves, hair extensions are transformative. They add volume, layers, and an all-around “oomph” to any hairstyle. Throw some color into the mix? The hair creation possibilities multiply to infinity! That’s right, you can (and should) color your hair extensions! It’s totally safe, and with features like Donna Bella Hair Insure, awesome coloring jobs are guaranteed if you follow our instructed methods. Here’s our quick and easy bullet list of best practices for coloring hair extensions. Be sure to follow these basic tips before you begin your color journey.

Always Conduct a Strand Test First!
No matter what color results you anticipate, ALWAYS do a strand test before coloring a full set of extensions. To strand test, mix some of the color you’ll be using into a bowl and apply it to a small section of the hair extensions. Once the color has fully developed, you can determine if it will be the right shade and can color the rest of the extensions, or make adjustments to the formula or processing time as deemed necessary.

Deposit Color, Never Lift
When coloring extensions, always aim to color the hair darker to suit your needs, rather than lifting color to make it lighter. Donna Bella 100% Remy human hair extensions have already gone through a gentle coloring process, and attempting to lift the color will actually damage the hair!

Stay Within 2 Shades
Our best recommendation for safe coloring practice is to work with extensions a shade or two lighter than what you need and then deposit color for your custom color. If you find (via your strand test) that you wish to color a particular extension more than 2 shades darker than its original shade, exchange that extension for one that’s a shade or two darker, so you’ll be starting off closer to the 2-shade threshold for coloring (unless you’re coloring #60 extensions, that is).

Color the Extensions Before Installing Them
Always color hair extensions before you install them into the hair. Not only will they be easier to work with when they’re not attached to the client’s head, it will save you (the stylist) time in the long run! Plus, it’s easier on the extension bonds and means your client can spend less time in the chair.

Use Semi- or Demi- Color only
Permanent color puts a lot of strain on the hair, and literally dehydrates it. This is especially true of extensions. Using direct, demi- or semi-permanent colors will achieve the same color-centric effect of a permanent without putting the hair through the chemical wear and tear of permanent color.

Treat the Extensions With Love
Donna Bella extensions are Remy human hair and must be maintained as such! Treat them just as you would your own natural color-treated hair. Don’t wash color-treated extensions for the first 24 hours after they’ve been installed. Keep them hydrated, wash them with sulfate-free, color-safe shampoos and styling products, and strictly avoid chlorinated water.

Follow these basic maintenance tips (and your creative spirit!) and you’re sure to have a safe and successful custom coloring experience. Be sure to stay tuned to the Donna Bella Color Takeover Portal for more hair tips and tricks!

 

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