Archive for November, 2010

Extensions From Long-Hair Cats?

Friday, November 12th, 2010

Every once in a while, you hear a wild rumor that someone has detected horse hair or lion’s mane or some other kind of crazy animal hair in commercial hair extensions. Even the worst manufacturer in the world wouldn’t stoop to that. Anyway, what are the chances of successfully collecting hair from a lion?

But we thought you would enjoy a fun story that got tossed around our office because of one of those impossible rumors.

Here is how the idea surfaced and why it should capture the imagination of every hair extension stylist around the globe. We hope you have a good chuckle!

My bright and financially intuitive cousin was lounging in our office reception area last Saturday, when the subject of no-brainer investments came up. After noodling this around for a couple of hours, of course we thought of a great idea and wanted to include our adventurous Donna Bella salon owners and stylists as potential investors.

A group of us are now considering investing in a large “longhair” cat farm near Hemosillo, Mexico raising longhair cats exclusively. The long hairs from the cats would be used to manufacture hair extensions and it would save us from having to travel to India. It is our purpose to start rather small with about 1,000,000 cats. Each longhair cat averages about 12 kittens a year.

Longhair cat hair can be sold for about 20 cents per cat for the blonde ones (color #613) and up to 40 cents for each (color #2) black cat. This will give us 12 million longhair skins per year to sell at an average price of around 30 cents, making our revenue over $3,000,000.00 a year. This averages out to about $10,000.00 a day, excluding of course, Sundays and holidays.

If the weather is good and with the right attitude, a good cat man can skin about 708 cats per day at a wage of $31.15 for nine hours work. It will only take 65 workers to operate the farm, so the net profit would be just under $8,000.00 per day.

Now it only makes sense that the cats would be fed on longhair rats. And you may be surprised to learn that rats multiply four times as fast as cats.

Here’s the real kicker. We would start a longhair rat ranch adjacent to our longhair cat farm. If we start with a million rats we will have four rats per cat per day. The rats will be fed on the carcasses of the cats that we skin. This will give each rat 1/4th of a cat. You can see by this, that this business is a clean operation, self-supporting, and really automated throughout. The cats will eat the rats and the rats will eat the cats, and we will get the hair for extensions.

The cat’s tails are not included with the hair income. They will greatly increase profits because the price of Remy longhair tails in the U.S. salon industry is exorbitant.

Eventually, it is our hope to cross the longhair cats with snakes. For even though snakes do not have long hair, the longhair cats will skin themselves twice each year. This will save the labor costs of skinning as well as giving two skins for one longhair cat.

As you can imagine, this could completely alter the hair extension industry.

Let us know what you think about this windfall investment, as you can understand, we are rather particular whom we get into this and want the fewest investors possible. Our initial capital requirement is in the neighborhood of $208,000.00. Please don’t let any social networking sites or bloggers get a hold of this information. It’s way too valuable.

Logan is founder of Donna Bella Milan hair extensions and lashes and author of the Donna Bella weblog.

Unlocking the Mystery Of Extension Colors

Thursday, November 11th, 2010

You would think that selecting hair color would be a simple process, like selecting paint from a home renovation store. Imagine a row of paint swatches, transitioning neatly from warm colors to cool colors and from darks to lights. If only hair extension color numbers were that clear and precise! Today, we’ll make it easier for you to understand extension colors.

Be warned that COLOR and Hair Extension Colors are two different animals.

Stylists who work with COLOR are familiar with the International Color Chart, or ICC.  Using industry guidelines, ICC focuses on 25 colors, 9 of which are considered natural and 16 of which are considered fashion colors.  Each color has a number that matches other standardized colors used in dye, wigs, tints, and sometimes hair extensions.

COLORS are matched to numbers in an attempt to create an industry standard and make your job as a stylist easier.  The first number represents the base shade (darkness), the second number is the primary tone (depth), and the third number (if there is a third number) is the secondary tone. It’s valuable to remember the ICC—as well as Donna Bella’s hair extension color classifications—when it comes time to color your DB hair extensions. For more information on how to accomplish this, visit our online Color Takeover Portal.

Our Donna Bella hair extension color numbers (the numbers you’ll find on the packaging of your DB hair extensions) use some numbers that match the International Color Chart exactly but do not follow the system using base, primary, and secondary numbers.  To make sense of hair extension numbers, remember that the numbers fall into five basic categories.

Base Shade Number Range

Black & Brown              1 to 18

Blonde                         22 to 613A

Red                              19 to 530A

Gray & Platinum           34 to 280

Solid Colors                  By Name

Surprisingly, the numbers overlap but the categories are actually narrower than the numbers suggest.  For example, the main blonde colors run from #22 to #27 but take a giant leap to number #613. So just because blonde shades begin with #22 and end with #613, it doesn’t mean that all 591 numbers in-between have been assigned a color. You will notice, however, that color number shades generally transition from darker to lighter shades.  For example, brown #4 is a lighter shade than brown #2, and blonde #24 is lighter than blonde #22.

There are some variations in the system.  For example, #27-613 means that blonde hair #27 has been blended with blonde hair #613 in the same strand or weft.  The same example applies to brown #6-10.  The strand contains a certain percentage of colors #6 and #10 to soften and neutralize the shade.

Solid colors are another thing altogether.  They are sometimes referred to as fashion colors and have no numbers assigned to them. So you’ll see names like red wine, dark purple, green, burgundy, black wine, and pink.  It is not unusual to find that solid colors from different manufacturers vary in color, just as clothing dye lots can vary from company to company.

Don’t underestimate the importance and convenience of buying a Color Ring from Donna Bella.  A Color Ring is a valuable tool to guide your client with their color choice.  And, of course, an actual Color Ring made with real swatches of Donna Bella hair is always more accurate than color swatches printed on paper or listed on the Internet.

And again, when it comes to custom coloring your Donna Bella hair extensions—which is one of the many wonderful benefits of 100% Human Remy hair—be sure you have a good understanding of both the hair extension color and the applied color, as this will allow you to anticipate how the two will interact. To assist stylists in all hair extension coloring endeavors, Donna Bella has launched a Color Takeover Portal, complete with instructional videos, articles, and a free downloadable guide. With all these resources (and more!) at your disposal, you can feel confident your color job will turn out beautifully.

Visit the Color Takeover Portal today!



Your Extension Biz Will Skyrocket!

Wednesday, November 10th, 2010

Years ago, my father owned a small chain of women’s clothing boutiques that specialized in personalized service for fashion minded clients.  Shoppers flocked to the stores because of the trust they had in the sales staff.

Clothing flew off the racks when sales assistants bought and wore the in-store fashions.  Customers were constantly asking to try on an outfit being worn by the employees.  Because of that phenomenon, everyone working in the store received huge discounts on the clothing they personally purchased.  Sometimes at near or below cost.

Anything, seen on the backs, bottoms, feet, or head of the staff, sold…and sold quickly.  On the other hand, if the staff didn’t like the new jeans or vest, those items would languish on the shelves until the next clearance sale.

This example will prove my point.  If merchandise had not sold for a couple of months, and a new sales assistant was hired who actually liked the forgotten merchandise, then as soon as she wore it, the shop-worn outfit became the “hit of the week”.

So what does all of this talk about clothing have to do with your hair extension business?  The same rules apply.

If you like the look of hair extensions then you are definitely going to do well, but if you use hair extensions yourself, then look out, your business will skyrocket!

Here are some ideas on how you might let this phenomenon of “customer trust” work to your advantage as a stylist.

Wear What You Sell – You be the model for hair extensions.  Let your customers see the personal transformation that takes place when extensions  are applied.

Change Your Extensions Regularly – You are a walking billboard.  People get used to seeing your appearance.  Take your extensions out before you really need to, so that potential customers see how fun it is to opt-in or opt-out of extensions.  Alternate your look.

Use Fashion Highlights To Get Attention – Fashion color extensions are a talking point for customers.  People on the street will ask you where you got your fashion highlights and within days, you’ll be passing out business cards.

Your Extensions Are An Investment – There is no better way to build a clientele of happy extension users than to invest in your own hair extensions, and be sure to let people around you know that you wear extensions.

Buy Your Extensions Wholesale – Buy extensions direct from the manufacturer, Donna Bella Milan, so that you can afford to promote them, change them, and alter them without ordering through the salon.  Set up your own individual account.

People trust you and buy what you recommend and wear.  Market smart. Remember, it’s hard to sell Fords if you’re driving a Chevy.

Logan is co-founder of Donna Bella Milan hair extensions and author of the Donna Bella weblog.

15 Reasons To Own A Color Ring

Tuesday, November 9th, 2010

If you have spruced up your home recently by painting a bedroom or living room, you realize how valuable paint swatches and color wheels can be.  With dozens of paint colors to choose from, previewing what colors look like before the paint is rolled onto your walls saves time, frustration, and hard-earned cash.

For similar reasons, owning a hair extension color ring enhances customer satisfaction and gives you the necessary tool to build a large hair extension business from scratch.


  • Color rings offer clients a broad selection.
  • Color rings are perfect for consultations and brainstorming.
  • Color rings keep your on-hand extension inventory low.
  • Color rings give you confidence in recommending colors to clients.
  • Color rings help you up-sell your customer to hair extensions.
  • Color rings are easily dropped into a handbag for offsite promotions and sales presentations.
  • Color rings stimulate the imagination.
  • Color rings can be left in day spa reception areas or Pilates studios for promotional purposes.
  • Color rings show what two individual colors look like when blended.
  • Color rings can be matched to traditional high school colors for special events.
  • Color rings show slight differences in tones, such as black and almost black.
  • Color rings match the actual product being purchased.
  • Color rings hold up to a lot of abuse.
  • Color rings give stylists a huge return for a very small investment.
  • Color rings make you a lot of money.

Use your color ring as a promotional tool and become a sought-after hair extension specialist.

Logan is co-founder of Donna Bella Milan hair extensions and author of the Donna Bella weblog.

What Is Remy Hair?

Monday, November 8th, 2010

Caboom!  Imagine an explosion in a broom factory.  A whirling commotion with bristles of every size and shape lying everywhere, making it impossible to restore the brooms to their original condition.  Harvesting human hair has some of the same challenges.  If not processed correctly, like Humpty Dumpty, it becomes almost impossible to put the hair back together again.

So how do you know if the hair extensions that you order lay natural, just as they do on your own head, or whether they have been haphazardly arranged like a game of Pick-Up-Sticks?  Your only assurance comes from buying authentic Remy human hair.

Remy hair, sometimes spelled Remi, is human hair harvested directly from the donor from top of the hair to the bottom or “root-to-end”.  In other words, the natural cuticle remains intact and runs in the same direction as it did before the hair was cut.  The Remy hair is tagged and coded, and in the case of an Indian temple donor, she leaves the room somewhat balding but happy that their donation was accepted as a “thanks” offering.

Remy hair is processed in a way that preserves not only the cuticles but also the body, strength, and bounce of the hair.  With cuticles intact and aligned, the hair resists matting and tangling, making Remy is world’s premium commercial hair.

You would think that all human hair sold in the beauty industry would be classified Remy hair.  Not so.  Non-remy hair is cheaper to acquire, is more readily available, and makes up the greatest percentage of the hair in the market today.  Non-remy hair is not harvested, stored, and processed with the same care that is taken with Remy quality hair.

Here are five guidelines to use when buying Remy hair.

Buy From A Known And Credible Extension Company

A manufacturer’s reputation is critical within the beauty industry.  Look for a company that proudly displays and label’s their hair extensions as Remy hair.  Using terms like “Remy quality” is misleading.  If a company is willing to print Remy on the package, then it’s probably the real thing.

Ask Your Supplier Where The Hair Originates

The amount of human hair that is sold worldwide is staggering.  But quantities are limited. The vast majority of true Remy hair is purchased in India and Asia mainly because of large populations and ethnic traditions. Very little hair comes from Europe or South America.  So if a manufacturer sells lots of hair and claims that the hair originates in Europe, North or South America, or Africa, then be wary.

Compare Pricing

Premium quality hair demands premium pricing.  If the regular price of the hair is so low that it doesn’t reasonably compare with other legitimate manufacturers, then question whether you are really buying Remy quality hair.  Remember that sourcing, shipping, and processing hair from halfway round the world is expensive although high sales-volume from Donna Bella helps drive down the costs.

Feel The Hair

Remy hair should feel smooth, sleek and have the touch of newly shampooed natural hair.  At a trade show, ask the supplier if you can feel an entire bundle of hair or color ring.  That way, you grasp enough volume of hair to really sense the quality.  Make sure that silicon or other chemical products have not been applied to camouflage the hair extension’s poor quality.

Ask For A Guarantee

Find out if the manufacturer guarantees that their hair extensions are made from 100% Remy natural hair.  With a guarantee, you can be assured that your customers are actually getting the highest quality hair in the world.

Logan is co-founder of Donna Bella Milan hair extensions and author of the Donna Bella blog.

How Much Hair For Yaki Weave?

Thursday, November 4th, 2010


November 4, 2010


Normally, my stylist recommends micro bead hair extensions for me, but I want to see what my hair volume looks like when using a full sew-in weft.  If I try this method, how much Yaki hair should I expect to purchase for a full-head weave?

Sharonda M – Knoxville, Tennessee


Have fun experimenting with our different hair extension methods.  You’ll notice that weft sew-in extensions allow you create volume by loading lots of hair onto very specific areas of the head.

Of course every person requires a different amount of extensions depending upon the look they are attempting to achieve.  So let’s talk about averages and let you and your stylist make the final decision.

For a full head Yaki weave use the following general guidelines.

10″ needs about 3oz – 5oz most stylists use 4oz of hair

12″ needs about 4oz – 6oz most stylists use 5oz of hair

14″ needs about 5oz – 7oz most stylists use 6oz of hair

16″ needs about 6oz – 8oz most stylists use 7oz of hair

18″ needs about 7oz – 9oz most stylists use 8oz of hair

And be sure to let us know, which method you prefer.

Have A Question?  Submit Your Question (less than 200 words) to

Succeed Because You WANT To

Wednesday, November 3rd, 2010

Each of us knows what we must do to achieve our version of success.    In fact, most of us could make a darn good list of the exact skills and assets we need to accomplish anything we want in our career.

The problem is that too many of us are looking to others for a road map to success when the answer is lying in our own lap.

Take Sabrina for example.  Sabrina loves to work around a clean and orderly work station.  Her area is always perfect at the beginning of the day.  But according to Sabrina, the heavy workload doesn’t give her enough time to clean up, in between clients.  So the last customer of the day sits amongst the clutter and mess created during the previous six hours.

In Sabrina’s own words, “It’s embarrassing for both me and the client, but I don’t know how to keep my work area tidy and stay on schedule.”

Sabrina doesn’t need a Neatness Coach, or a series of DVD’s on how to tidy up and have fun doing it.  It is not the how to that is stopping Sabrina, it’s the want to.

How to – slows us down and offers us an excuse as to why we are not achieving our goals.  Want to – gets the job done.  So the next time you find yourself saying you wish you knew how to make more money, be more organized, or how to put in “fusion” hair extensions, then kick yourself in the seat of the pants and ask how much you really WANT to do those things.

Logan is co-founder of Donna Bella Milan hair extensions and author of the Donna Bella blog.

What Are Virgin Hair Extensions?

Tuesday, November 2nd, 2010


November 2, 2010


What are “virgin” Remy hair extensions and how do they differ from standard Remy hair?

Kay M – Central Falls, Rhode Island


One of the most reliable sources of quality hair in the world comes from India.  That is primarily true because Indian women donate their hair to temples as a way of giving thanks for a blessing that has come into their life.

Hair that is harvested, cleaned, and offered for sale without further processing or treatment is considered Virgin.  If that same hair is altered from its natural state (as in colored or conditioned) then it is no longer labeled virgin.

Be cautious, because virgin hair does not automatically mean that it is Remy quality. Only if the cuticles remain intact and flow in the same direction, does it qualify for the Remy stamp of approval.

Virgin hair is usually sold by weight in bundles and available in only one color.  That color is the color of the donor’s natural hair and is most often #1B (almost black or black mixed with grey).

Donna Bella Milan supplies 37 delicious colors of Remy human hair.

Have A Question?  Submit Your Question (less than 200 words) to

Highlights Versus Lowlights

Monday, November 1st, 2010


November 1, 2010


What is the difference between hair extension highlights and lowlights?

Veronica B – Jackson, Mississippi


Highlights and lowlights refer to the tone of the hair extensions and how the extension colors blend into your own hair color.

Just as you might guess, highlights turn the brightness up a notch and lowlights deepen and darken the color.  So if you were to highlight your hair, you would put in lighter strands than your basic color and if you were to lowlight the hair you would apply darker strands.

To achieve a rich natural looking hue consider staying within three shades lighter or darker than you overall hair color.  Plus you can maximize the high/low affect by using hair extension colors that naturally blend together, such as color 6 with 10 and 27 with 613.

Have A Question?  Submit Your Question (less than 200 words) to

Hair Extensions Are Clean But Toxic

Monday, November 1st, 2010

Stylists are shocked to learn that one shampoo ingredient can not only damage hair extensions but play havoc with the health of the client.  The culprate is a long-used chemical additive known as Sodium Lauryl Sulfate.  This slippery menace is found in many hair care products that affect the hair extension industry.

Sodium Lauryl Sulfate (SLS) is referred to as a “surfactant”, a chemical compound that lowers the surface tension of a liquid making it “more wet” or slippery.  SLS is sometimes called a detergent, wetting agent, emulsifier, foaming agent, or dispersant.  These are fancy words that mean that the product will hurt and injure Remy human hair.

The job of Sodium Lauryl Sulfate is to remove oily residues when added to a shampoo or conditioner.  But how can a product that is typically used in floor cleaners, car washes, and engine degreasers improve the care of natural hair?  It can’t.  Even in smaller concentrations the chemical ultimately erodes the skin, hair, or body’s cells.

Manufacturers claim that there is no evidence that SLS is a toxic carcinogen when applied directly to the skin or consumed.  However, studies have shown that when used in products like toothpaste, that there is a higher frequency of ulcers.  Skin and hair are the most sensitive targets of a surfactant.  If you notice a client with hyper-sensitive skin or eye irritation, warn them about the potential danger.

With hair and hair extensions, the sulfate strips the hair of its natural oils.  It thins the hair and can clog hair follicles with a residue from shampooing that will stunt hair growth in customers of all ages.  Teens are particularly sensitive to its destructive results.

Read labels carefully when you purchase hair care products.  One of the clues to use, if you suspect that your beauty products contain Sodium Lauryl Sulfate, is the amount of lather created by the product.  The greater the lather, the greater the chance that your liquid beauty-aid contains this ingredient.  Natural shampoos will not lather as much and do not usually contain SLS or other harmful additives such as mineral oil, petroleum agents, and cocamides.

With Donna Bella Milan, you are purchasing Remy hair extensions that have undergone a unique process that keeps your hair extensions Sodium Lauryl Sulfate Free.  We have a chemical clean SLS policy and hope that after you purchase Donna Bella hair extensions, you will maintain the momentum and educate your customers about contamination caused by this menacing wetting agent.

Logan is co-founder of Donna Bella Milan hair extensions and author of the Donna Bella blog.