Archive for January, 2011

Surprise Your Love With Extensions

Friday, January 28th, 2011

We have always known that “variety is the spice of life” and there is no better way to spice up a romantic weekend than to surprise your partner with long, flowing, seductive hair extensions.

Too many relationships get caught in the same old, same old rut. If familiarity breeds contempt, then we ought to go out of our way to create a refreshing new look from time-to-time that keeps our closest relationships vibrant and sexy.

One good way to do that is to surprise your partner with a romantic getaway that you have planned well in advance. It doesn’t have to be extravagant or expensive to ensure an adventurous, seductive evening. Perhaps it could be as simple as arranging for a quiet table in the corner of an intimate low-lit dinning room, or wearing a dress that tells your companion that you made a special effort to look great.

Between, location, apparel, perfume, make-up, and music, you can create a memorable occasion that will bring your relationship to new heights.

If you really want to get someone’s heart pounding (or resuscitated), then visit your stylist for a hair extension makeover.

Seeing you in new long-flowing extensions will light a fire in the heart of your partner. Sure it’s the same lovable you, but you get to remind him that you are special now, have always been special, and will be special for years to come. If you look great, it makes your man look great! When you look beautiful, it reminds him of why he fell head-over-heels in love with you.

Try it for a weekend and test the results.

A weekend? Wouldn’t hair extensions for a weekend cost a small fortune? Absolutely not, if you ask your stylist to sell you some clip-ins or if you purchase human hair clips from your local beauty distributor. Clip-in hair is an inexpensive way get the sparks flying again. If you have no local source for clip-in human hair, then call our customer service department at Donna Bella and buy direct from the company.

Clip-in hair extensions are easy to apply by yourself or have a friend help with the installation. Clip-ins can be attached in such a short period of time that your spouse will think you have a complete makeover team hidden in your clothes closet. You will amaze him. You will overwhelm him. You will bedazzle him with your new look.

If the clips work the way I think they will work, then consider permanent hair extensions that will keep the momentum going for three to six months longer. Why not turn one miracle weekend into six months of romantic bliss?

Logan is founder of Donna Bella Milan hair extensions and lashes and an author of the Donna Bella weblog.

Must Attend Trade Shows

Tuesday, January 25th, 2011

January 25, 2011


Everyone tells me that I ought to attend a beauty trade show to keep up to date on what is happening in the beauty industry. There are no large trade shows in our state. Do you have a suggestion for cities with great trade shows and which months of the year, their shows take place?

Tillie, S. – Broken Arrow, Oklahoma


Check with locale distributors for small regional events that are sponsored by beauty supply distributors. But for the real-deal, consider traveling to one of the following cities (at least once a year) that hold annual events often on the same weekend year-after-year.

Long Beach, CA January
Chicago, IL March
Bologna, Italy March
New York City, NY March
Las Vegas, NV June
Orlando, FL June
Birmingham, AL October

For more details about the name and exact dates for upcoming trades shows that Donna Bella will have a booth, contact our customer service department.

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Are Trade Shows Worth My Time?

Monday, January 24th, 2011

The salon and beauty industry is constantly changing and there is no better way for you to keep up with innovation than to attend a national or regional trade show. Trade shows give you a professional shot-in-the-arm and reenergize your connection to the beauty industry.

For those of you who have never lived near or traveled to a large beauty event, you are in for a real treat. Take a camera to record your impressions. The color, sound, and human energy pulsates up and down every isle of the show. It’s an educational extravaganza on steroids.

The big question for most stylists is how do I justify the expense and time away from the salon. Each day that I’m gone means less money in my pocket and more work when I get back home. Who will watch the children? Where will I stay? What will I learn? Am I wasting my time?

Going to trade shows is your best method for continuous, up-to-date education. Accountants, lawyers, programmers, and a thousand other professions have a need for continuous education, why not our industry? To get the most from your experience, try these five ideas for visiting trade shows.

One – Plan Well In Advance
Make all of your travel arrangements early so that you get the best deals on hotels and airfare. Search the Internet for Priceline deals or locate small boutique hotels that are within walking distance of the convention center venue. Save your money in advance of the show so that you aren’t using credit to fund the experience.

Two – Act Like You Are A Reporter
Attend a show with the mindset that you are there to learn, learn, learn. Don’t be afraid to ask lots of questions when speaking with manufacturers reps and other stylists. Look for demonstrations and be willing to take a lot of notes. Put a star by things you write down that could be helpful to your business and interesting to your customers.

Three – Take A Camera and Keep Snapping
Use the show for marketing. Call some of your best customers while attending the show and tell them that you noticed a new look or thought of an idea that they may want to try. They will love the fact that you remembered them while attending a national event. Email customers and co-workers a photo or two to help them feel part of your experience.

Four – Be Wise About Tradeshow Specials
Most manufacturers offer tradeshow specials and some will extend those specials to you beyond the trade show dates. On the first day of the show, take a quick spin around the trade show floor to get a feel for the type of products and education that is available. Don’t be too quick to spend your money on products that you see the very first day. Jot down booth numbers that you would like to revisit.

Five – Evaluate Your Experience
After the dust settles and you are back home again, make some notes in a trade show journal about what you might do differently if given a chance. By thinking through the best and worst of the show, you’ll be better prepared for next year’s gathering. Try flying to different cities each year to compare the “personality” of that show and that region of the country.

Check out our post titled “Must Attend Trade Shows” dated 01/25/11 for the months and cities of the industry’s best events.

Logan is founder of Donna Bella Milan hair extensions and lashes and an author of the Donna Bella weblog.

Free Hair Extension Beads from Donna Bella Hair

Friday, January 21st, 2011

There are a lot of variables when working with hair extensions. You have to take into consideration color, type of hair, volume and many other aspects if you’re going to achieve your goal of installing natural looking hair extensions.

There is one constant in hair extensions though and that is if you’re using I-Link Hair Extensions you need beads.

Whether you choose to use grooved beads to make sure that there is absolutely no slippage or flare beads for that client with fine hair, you’ll need some high quality beads if working with I-Link extensions.

And lucky for you, we’re having a great promotion on our beads this week!

Buy 3 packs of any I-Link Hair Extensions and receive a container of beads absolutely Free!

Simply add the packs of hair and your choice of beads to your shopping cart and type in the promotion code freebeads during checkout to receive your beads absolutely Free ($14.00 Value)!

This promotion is too good to pass up, so be sure to come by and take advantage while you can. The sale runs between today and Wednesday January 26th at 11:59pm Mountain Time!

Start Shopping Now

If you have questions about which beads are the best for you be sure to call one of our professional staff at 1-888-424-7548 today!

Hope you enjoy,

Marissa Adams

My First Experience with Donna Bella Hair

Friday, January 21st, 2011

“Just try it one time, just try it on one client and you will be hooked!”

This is the advice I received from a good friend who uses the Donna Bella line. I trust her opinion.

I was quite tired of the “challenges” I was facing with  the hair, tools, and beads I was currently using so, I was ready for a change. I borrowed her tools and a few packages of hair.

I offered to apply them free to one of my best clients, all the while explaining that this was a new product to me and I had no experience with it. How could she refuse?

I was amazed at how sturdy and comfortable the bead tool felt in my hands. I didn’t have to stop and “get a better grip”. The beads closed with ease and held tight. Did I mention I fell in love with the Quick Pick Hair Parter? How did I ever go this long without it?

My client loved the quality of the hair (and so did I), she called me a few weeks later to say she had not lost a single tip and they were staying in so tight! She was quite the advertiser for me as she had spoke so highly of her experience that she had surely raised the bar!!

In all I must say I bought my friends extra tools without hesitation and started using Bella Donna solely! I was sold at first application and I can say the same for every client of mine that wears them!!

Extensions For Thinning Hair

Thursday, January 20th, 2011

January 20, 2011


A few of my clients have thinning hair and are interested in hair extensions to create greater volume and length.  No one wants a wig. Which hair extension application method would be best for these customers?

Rochelle M. – Rock Springs, Wyoming


Often times, thinning hair first becomes noticeable on the sides, near the temples, and eventually thinning takes place around the crown of the head.

With Donna Bella you have four choices of application methods – micro bead, fusion, tape-in, and clip-in. Which works best depends upon the condition of the hair. Sometimes a combination of methods works best for thin hair.

For example, many stylists use the fusion method above the temple and forward of the ear because a bonded tip is less obvious than a micro bead in that area of the head. In that case, fusion tips are used on the side and beads are loaded onto the back of the head.

Clip in extensions work well near the crown and back of the head because they cause no damage to the hair and keep the weight of the extension to a minimum. So in that case, perhaps a combination of clip-in and fusion would be successful.

Overall, bonded (fusion) and tape-in extensions are your best bet. Use tape-in rather than fusion if you the hair is weak and may be damaged when extensions are removed.

Have A Question? Submit Your Question (less than 200 words) to

Inspire Yourself

Wednesday, January 19th, 2011

As a student at the Fashion Institute of Technology in New York City long before shows about makeovers, fashion, and celebrity styles appeared on television, I was taught to stretch my imagination by using all that I saw around me as a source of creative inspiration.  Walking down a city street could reveal the perfect shade of “putty grey” in a piece of gum stuck to the sidewalk or the next silhouette for a ball gown in the oddly shaped shadow against a building.   People-watching was  great for spotting reverse trends, and of course, the reading of magazines and industry trade publications was also encouraged as a way of keeping up with what was going down the runways as well as going on in the business.

Years later as a student of cosmetology, I learned that the same techniques I used to inspire myself as a student of fashion also applied to hair design.  Hair is after all, a huge part of the fashion landscape.

Ideas, talent and hard-work go hand- in hand- in hand with creating beautiful and interesting designs.  But transforming those designs, whether they are fashion related or hair & beauty related into profits, requires a working knowledge of what is currently happening in your market and a feeling of what is going to be happening next.  And, in my opinion, it has never been easier to follow fashion than it is today with all of the new outlets of information available.

Take television for example.  Shows like “What Not To Wear”, or “Fashion Police” are a great sources of fashion reporting.  These shows not only report- they critique as well.  But remember, you don’t have to agree with the critics.  As you’re listening to what the reporters have to say, form your own opinions as well.  Do you really like Anne Hathaway’s dress?  What about Angelina’s hair, or Nicole Kidman’s jewelry?  Think about why you did, and think about why you didn’t.  Then, try to articulate your positions either way.  Don’t just form an opinion, practice backing it up with substantial comments that add to your case for or against something.

My friends and I actually talk back to the hosts while watching these types of shows.  Or I may actually elaborate on a comment that has been made as though I am actually a part of their conversation.  Such as what Kelly Osbourne said about Christina Aguilara’s hair on a recent episode of   “Fashion Police”.

Kelly said that she really liked Christina’s new hair extensions because Christina didn’t usually have the best ones and that it was nice to see her with good hair for a change. To which I replied, “Ouch!  What a backhanded compliment.”  Aside from that however, I the stylist, thought, “when I do hair extensions on a client, my goal is to make the extensions look exactly like natural hair.”  Most of the clients in my practice don’t want anyone to know that they are wearing extensions.  If someone could tell they are extensions, then I believe that I have failed as a stylist, no matter how high quality the hair used may be.  This was information that I could take back to the salon.

Personally, I think Christina was wearing a wig, and I hate when people call wigs or “clip-ins” extensions.  Wigs are wigs, clip-ins are hair pieces, and wefts are weaves.  In my opinion, because of the intensity of the labor and the technical skill required, only strand- by- strand methods of hair application should be called extensions. (I don’t mean to take away from the skills required to perform the other methods of hair supplementation, because they are valid methods, just not the same as strand-by-strand.)   But that’s neither here nor there.  The point is that Christina was “ousted” on national television for having fake hair, yet almost every other celebrity on the red carpet also had hair extensions (good ones) yet no mention was made of that.

Note to self:  During consultations, make sure to point out all the celebrity extensions to my clients when the pictures appear in magazines.  The “natural” look of these hairstyles should close many deals for me. If I did my homework correctly… Ka-ching!   Ka-ching!

Most clients will ask for hairstyles that are currently “in” and will expect their stylists to know what they are.   By using available resources you can cite examples of those styles, thereby reassuring your client that you know what they want.  What will set you apart from your peers in the salon is to be able to tell clients about what they will want next.  And that will come from your knowledge of what is going on in your industry.  The confidence you exude as a trend spotter will raise your status in the eyes of the clients, to that of a fashion insider.  And everyone wants to know someone on “the inside”.

Quickly Get Longer and Fuller Hair!

Wednesday, January 19th, 2011

So you want your hair to be longer, fuller, or beautifully colored in less time than its takes to blow dry?  There is no faster way of transforming your looks than Donna Bella Hair Extensions.  Here’s everything you need to know…..

* Hair should between three to five inches long for extension to be applied effectively.  Any shorter you could be asking for   trouble

* Extension can be used to add texture, thickness, color and length.

* Avoid poor quality extensions. ( Donna Bella uses the highest quality human hair available from India )

*  Maintenance program is essential to keep extensions looking their best. Make sure you rebook appointment every six to eight  weeks to replace loose sections and maintain hair condition.

* Shampoo hair in a gentle manner, following the direction of hair flow

* Condition hair from just below the tip of the extension to the ends

* Use Professional Hair Care and styling products to keep them in great condition for longer.

* Use a wide tooth comb to detangle the hair starting at the tip of extension working your way up the scalp

* Dry hair 80% to 90% before using an Donna Bella extension brush to finish your blow dry style

* When using hot tools, keep away from the bonded tip of extensions

* Run fingers through hair daily making sure the bonds stay separated

* Avoid salt water as this may cause the bonds to break down

* NEVER go to bed with wet hair

* Always make sure your hair is dry and tied back in a loose pony tail before going to sleep

* Use a Donna Bella extension brush

Following these steps will be a major factor in ensuring your extensions and natural hair remain in excellent shape throughout the normal time of wear.

Stylists Get Gas!

Tuesday, January 18th, 2011

Stylists throw money at the Internal Revenue Service as if the IRS was a long lost relative that comes begging for assistance each year. It’s crazy!

If you had a few hundred dollars set aside at the end of the year, and wanted to give it away, would the IRS be your first choice? Absolutely not. So let’s look at one business expense that will put hundreds of extra dollars in your pocket each year.

Let’s talk about Business Mileage. Yes, letting Uncle Sam pay for filling up your gas tank and getting you around town. This is what the Internal Revenue Service is currently willing to do.

The U.S. government will allow business owners (that’s you, if you are an independent stylist and not a salaried employee of a salon), to use your car, van, or pickup truck mileage as a legitimate business deduction.

The most recent rules allow for:

50 cents per mile deduction for business miles driven.
16.5 cents per mile driven for medical or moving purposes
14 cents per mile driven in service of charitable organizations.

Keep in mind that the standard mileage rate cannot be used for any vehicle used for hire. For example, if you travel to a Beauty Trade Show and rent a car, you cannot deduct your “mileage” for the car rental. However, you may deduct the price of the rental car and the exact cost of the gasoline as a business expense.

Stylists leave so much mileage money on the table because they have no system to document their mileage. A simple mileage journal will keep everything in order and support your claims to the IRS.

This is what your mileage journal should briefly include;
Date –
Beginning odometer reading –
Ending odometer reading –
Purpose for travel –
Person who you met with –
Things you discussed –

So what are legitimate mileage expenses? Here are some examples.

You drive 3.5 miles to a friend’s house to discuss the cost of new extensions.
You drive 11 miles to a beauty supply store to purchase hair conditioner.
You drive 2 miles to lunch to talk with a friend about how to promote extensions in the high school where she teaches.
You drive 270 miles to a trade show.
You drive 87 miles to a relative’s home so you can demonstrate to her church group how extensions are applied.
You drive 1 mile to the post office to mail your credit card bill for hair extension supplies.

Get creative and write down every mile that you travel to promote and manage your business. Make sure that mileage expenses are legit.

Will taking the time to keep track of your expenses make a difference? Consider this. If you drove just 2,000 business miles for the year, you could deduct 50 cents per mile and receive a $1,000.00 business deduction. If your tax bracket is 20%, you would put an extra $200.00 in your pocket that year rather than paying it to Uncle Sam.

Now that’s a lot of free gas!

Note: Always check with your tax advisor or the IRS to determine current rules and regulations regarding mileage deductions.

Logan is founder of Donna Bella Milan hair extensions and lashes and an author of the Donna Bella weblog.

Stylists Budget With Tough Love

Monday, January 17th, 2011

Stylists have soft hearts and helping hands. It’s part of what makes the beauty business so enjoyable. But when it comes to business budgeting you have to use tough love to make sure that you reach your financial goals. With a well thought out budget, your business will thrive and heal from the bumps and bruises of economic downturns.

Every stylist should have two working documents; a business plan and a budget. A business plan is like a road map. It explains where you want to go and how you are going to get there. A budget is more like the vehicle that will take you to your destination. Without a stable, working, budget everything starts to fall apart.

Budgets ought to be somewhat flexible to begin with because you are designing a model that will be used in the future. Once tested, budgets should be strictly followed through disciplined spending and planned growth.

Here are a couple of things to think about as you plan a new budget.

Determine How Much You Want Your Income to Grow And How You’ll Meet Your Yearly Goals.

If your total income is $60,000 and your expenses $20,000, you made $40,000. If you want your net income to be $50,000 next year, how much should your total income be and how much should you plan for expenses? When you figure that out, that’s your new budget. Now all you need is a strategy to add more customers, increase your fees, or focus on the services that generate the most money.

Experiment With Your First Budget For Three Months And Find The Best Formula For Making Money.

Tip #1 – Budgeting takes practice. A budget is a lot like a good recipe, you have to make some adjustments to the ingredients until you find the perfect combination. Keep your expenses in check and be disciplined about how much you spend. If you don’t really need something, don’t buy it.

Test your advertising ideas and keep promoting your business with ideas that get immediate results. Once you see that a specific idea works, you can take more money from your budget to expand what is working.

Tip #2 – Don’t make emotional decisions, make sensible business decisions. Buy equipment that will save you time and cut your costs. Poor equipment purchases can eat up your budget very quickly. Get advice from other stylists or online websites prior to spending your hard-earned money.

Logan is founder of Donna Bella Milan hair extensions and lashes and author of the Donna Bella weblog.