Archive for April, 2017

Pastel Dos and Don’ts

Sunday, April 30th, 2017

db blog pastles dos-N-donts

It’s a new age, and that means we’re not living in grandma’s world of acceptable hair coloring anymore! Bold and vibrant fashion colors and every constituent variation in-between have long since become mainstream-acceptable, with celebrities and fashion icons splashing bits of neons and pastels into their look the world over. We love it! Still, there’re a few things to remember when going pastel, so here’s our quick list of pastel dos and don’ts.

Do:

Experiment: Go crazy! Whether it’s a splash of bubblegum pink, zips of green, or an all-over Easter Egg look you’re going for, remember that it’s ok to experiment to find the color combinations you like best. Use extensions to develop a new look and feel free to go off the beaten path a bit…just remember to also:

Strand Test First: Remember that the color you see on the label isn’t necessarily the color you’ll get in your hair. Also remember that all hair will accept pastel coloring in different degrees. Always test out the color on an inconspicuous section of hair beforehand so you will know for sure what it will look like before continuing and won’t get stuck with a color you weren’t planning on.

Adopt a Moisturizing Regimen: Color-treated hair needs to be maintained and moisturized. Though pastel colors may be faint, the hair will still be in desperate need of upkeep afterwards, including regular moisture treatments and brushing. Keeping hair clean and thoroughly cared for will not only keep the color looking brighter, longer, but (if the client is using extensions) will also keep the extensions in tip-top shape for much longer. Encourage a moisturizing regimen for your client, and extol the virtues of this upkeep. Knowledge is power!

Don’t:

Start with All-Over Color: It may be tempting, and it’s likely your client has seen a celebrity pull it off. We recommend that pastel first-timers start with partial pieces like peek-a-boos or streaks and work from there. If, after experiencing the transformative joy of a pastel streak, they wish for all-over color? That’s fine and good. Just know that it’s truly a transformation, so moderation is key in the beginning.

Attempt to Pastel Color Dark Hair: A bleached base creates the best pastel effect, so dark-haired clients will likely need a bleaching or lightening treatment beforehand. Attempts to color pastel directly onto dark hair will likely result in murky color combinations (if they show up at all), and won’t create the effect your client wants at all. Hair must be porous to accept color, and this is why dark hair must be bleached first, to have that color removed so it can accept new color that’s deposited onto it.

For more tips and tricks, including Dos and Don’ts for using Toner, Hair Chalk, and Semi and Demi-Permanent color on extensions, stay tuned to the Donna Bella Color Takeover Portal!

 

Why Specialize in Color and Extensions? – Coloring Interview with Baelee Reiter

Sunday, April 23rd, 2017

db blog Baelee Reiter

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

BAELEE REITER
Manager and Stylist
Evolution Salon, Minot, ND
@inbaeleeschair
My love of extensions took root in cosmetology school, and it was one of the best things I could have done for my career. After graduating, I tried different brands until introduced to Donna Bella. I love the quality of the hair—and the support.

What Has Changed?
Extensions are no longer just about super-long hair and four-plus hours in the chair. Now I am adding extensions just for pops of color, for highlights, to add volume, to extend or brighten an ombre or balayage service.

For thinning clients, we use extensions to add thickness. For finer-haired clients, we add darker pieces to create lowlights and added dimension with minimal fading.

To colorists who are skeptical or to any stylists who are a bit intimidated by the idea of bringing hair color and extension services together, I always say “think back to your first time doing a full head of highlights.” It takes practice—and time—but once you learn and go through the process a few times, your speed and confidence improve rapidly.

Why Specialize?
It’s worth it. You can boost profits so quickly by adding color and extensions. As with anything new in our craft, success takes an open mind and practice.

When I first started at the salon seven years ago, I was the only one who did extensions. Within two years, I was so busy with extensions and consultations, I couldn’t keep up. I had no choice but to train a few other stylists in the salon. When another salon stylist sees the money you can make by being an extensions specialist, they are intrigued and want to learn, too. Who doesn’t want to make more money?

We have grown so much with extensions in our salon and town. When I talk to stylists at Donna Bella classes or shows, I often hear, “I’m from a small town, no one would want extensions.” Then I tell them about how much business I do at my North Dakota salon, and that I believe almost every client is an extensions candidate.

Something for Everyone
Not everyone has to have a full head application, in fact most of my clients don’t. Some just want to fill in around the front, ears forward. Maybe they’ve had breakage or find the hair doesn’t grow as fast. Others don’t want to over-compromise their hair, especially now that balayage is so popular. I can add one package of platinum blonde or silver extensions to add brightness and make them feel a lot lighter.

Sampling Works
One of my best tips is to always keep product at your station. Show the client what adding just a few pieces might do for her. Start out with a type of extension that doesn’t have a commitment—Donna Bella offers four types—Tape-In, I-Link, Flat-Tip, and Kera-Link. Place a few and tell her, “If you decide within a week that you don’t like it, come back and I’ll take it out for free.” Nine times out of 10, she comes back—but because she wants more. For many, the extra thickness and volume are addictive.

Pricing Pointers
As far as pricing extensions, the nationwide average for Donna Bella Hair ranges from $5-10 per strand for the application process, plus what you charge for the hair itself. So if you install 20 to 40 strands, you would charge from $140 to $280. With practice, installing 20-40 strands should take about a half-hour. Then, depending on the method and the service, the client comes back in 6 to 12 weeks to remove the extensions and move them back up to the root area. You charge for the total time the service requires, which varies depending on the method. Even a few fashion color strands can generate $20-30 for a quick 5-minute add-on service.

Making a Difference
It all comes back to a conversation with your client and building trust. Extensions are a huge money-maker for our salon, but extensions also change people’s lives, and that’s very gratifying.

I had a client who was struggling with the fact that her hair did not grow back with the same texture after successful treatment for cancer. We found a solution with extensions. She was in my chair, in tears, so happy. Hair is one of the most important accessories we have, and extensions—along with hair color and a great style—allow us to give clients the accessory they want.

Another fine-haired client just wants to be as platinum on her ends as can be. So I said, let’s add some Color #60 (Donna Bella’s lightest, most neutral shade) to your hair. I’ve had her rebooking for a solid year now because I can give her the look that no other stylist can with hair color alone. I simply retouch her regrowth and just push up her extensions.

And then there are clients who crave those really fun fashion colors that are so huge right now. I can create a custom color with extensions or place a few bright pops, no pre-lightening necessary.

Sky’s the Limit
My main message to share with fellow salon professionals is simple: if you can specialize in extensions and the custom coloring of extensions, you will set yourself apart from other stylists and salons. The sky really is the limit. From mermaid hair to subtle lowlights, the opportunities are there, in your chair.

Don’t let hesitation hold you back. Try new things on fellow stylists and family. Take pics and post your transformations. One really good before-and-after on a professional Instagram page can get you 10 new clients, easily.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

How to Invest Your Tax Return

Sunday, April 16th, 2017

db blog Taxes Returns

Tax season is just about over. That means that most of us can breathe a sigh of relief, put away our tax documents, and daydream about how to spend our newly-received tax return. But if you’re anything like us—that is, extension-obsessed—you won’t have to think about it for too long. Between the Remy Care™ line, Ready-to-Wear line, Flat-Tip method, and brand-new tools, there are lots of investments to be made in the hair extension arena! And now, for a couple more days, we have our special Annual Tax Sale, which features 5% off all Tape-In hair extensions. If you’re not onboard already, here are some of the reasons why you’ll want to invest in hair extensions this season.

Convenience
Our products are designed to make your job as a stylist easier and more efficient. Shave time off of your installations with the Quick Pick Hair Parter, Strand Organizer, and our method-specific tools, and cut down your re-installation time with the Styrofoam Mannequin Head. Utilize our quickest installation method—Tape-In—to achieve a full-head installation in under an hour. Then help your client maintain their hair to perfection with our line of intuitive and extension-safe aftercare products (no need to verify the label contents of every item anymore). We’re on a mission to streamline every facet of the hair extension process, so investing in our products means unparalleled and ongoing convenience in your salon!

Reputation
Being up-to-date on all of the latest extension techniques and equipped with the newest hair extension methods and devices will make you a stand-out in the hair extension space. A well-stocked hair extension closet and well-maintained hair extension tools will indicate that you are a professional who is prepared for any extension job that comes your way. Investing in Donna Bella’s products and services equates to more human and manufactured capital in your salon, and more trust/respect from your clients and recognition from your peers. A good reputation is vital for a sustainable business. This is not something on which you should ever compromise!

Return on Investment
Ultimately, Donna Bella tools and services enable you to generate more income in your salon, and to do so evermore quickly and easily. Well-made tools that last through many years of installations cost relatively little per use (a Classic Hair Extension Tool that you use for 1,300 installations costs less than 2 cents per use), but help to generate significantly more revenue (the average hair extension installation generates between $500 and $1000). Tools that help to cut down on installation time allow you to earn more per hour, and to fit more installations into your schedule. And our top-notch hair extensions keep your clients coming back for move-up after move-up, so you can earn reliably and continuously throughout.

Ready to get started? Take advantage of the Annual Tax Sale by adding Donna Bella Tape-In extensions to your shopping cart, then using the code TAX5 at checkout. Tape-In hair extensions come in 12”, 14”, 16”, 18”, and 22” lengths, and over 50 colors.

Shop Now!

 

Pastel Unicorn Hair

Sunday, April 9th, 2017

db blog Pastel Unicorn

Screen Shot 2017-03-01 at 11.59.10 PM

Before/After

It’s a new time. Where traditionally, coming into work with a green streak in your hair would get a write-up from your boss, now bold fashion colors are a norm that’s becoming more and more accepted in mainstream society. At Donna Bella, we’re thrilled at the development because it opens the door for SO many awesome color combinations stylists can achieve by coloring their hair extensions and working them into the mix. Whether working with mermaid colors, strong neons, or the increasingly popular Pastel Unicorn effects, here’s why stylists and clients alike are turning to less conventional hues for their hair creations. For a look at how we created a gorgeous Pastel Unicorn effect, be sure to reference our video with world renowned stylist Ashley Rocks!

Some fashion bloggers snarkily refer to the pastel phenomenon as “the colorful response to granny hair.” Though surely made in jest, it’s a comment that’s not all that far off from reality. Since modern iterations of silver hairstyles indicate that it can indeed be a sexy color not exclusive to the nursing home, the pastel phenomenon takes this principle just a step further on the color commitment scale.

In terms of color literacy and flexibility, we recognize that all clients are on different spots of the spectrum. Some stick to the familiar confines of naturally occurring hair hues when looking for a change, while others branch out to work strains from the rainbow into the concoction. Pastel Hair, and its associated styles, takes its inspiration from the land of mythology, merriment, and whimsy. Whether it’s Lisa Frank stickers, Adventure Time, or something on the psychedelic spectrum, Pastel styles work fashion colors in the silver, cobalt, light yellow, pink, and purple ranges for a versatile effect that’s entirely fashion-color based, but softer in its execution than a neon might be. What’s more is you, the artist and visionary, can construct a look based on your individual need. Want more green than pink? No sweat. Heavier on silver and blue? You can do that too. The combos are literally endless.

Some clients may have the itch for fashion colors. Maybe they’ve grown bored with their “naturally occurring” choices, and want to take it off the beaten path. In this regard, Pastel or Unicorn effects can be used for softer color effects that are still striking. When dealing with fashion colors, it’s important to remember that all the tenants of safe coloring become tantamount: working with shades that compliment the client’s skin tone, using semi- and demi-permanent colors, and strand testing to eliminate unwanted surprises are key.

Utilizing fashion colors creates limitless color creations for you and your clients. Be sure they know their options, the various color transitional effects, and that a pastel color ‘do can get their creative rocks off without the harsh commitments of neon or fashion ombres. It’s fun, flirty, and just a little bit left of center. Be sure to stay tuned to the Donna Bella Color Takeover Portal for more hair tips and tricks like this one!

 

The Importance of Practice – Coloring Interview with Lindsey Graham

Sunday, April 2nd, 2017

db blog Lindsey Graham

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

LINDSEY GRAHAM
Couture Beauty by Lindsey Graham
Salem, Oregon
@couturebeautysalem
I have been doing extensions since 2007. Now I specialize in Donna Bella Tape-In extensions and see about 10 extensions clients per week. It’s amazing how far extensions have come. Once you’ve got a client in your chair and can talk to them about the service and their own hair challenges or wishes, extensions practically sell themselves.

Pricing Pointers
I have raised my prices as I’ve gotten faster and learned what extensions are worth. If you specialize in hair color and start doing extensions, you should pay yourself based on your time, your expertise. If you charge $150 for a hair color service that takes you two hours, charge the same for an extensions application that takes two hours (knowing that you’ll charge separately for the hair packs and custom coloring services). If you become the best in your town, charge competitively!

Practice, Practice, Practice
As you get started, offer extensions as a complimentary service to family and friends to master the technique, and to be sure you know your timing. Really practice before you start booking clients. You’ll want to be sure you know how to order the right amount of hair, and how to match and color it correctly. There are lots of resources online and helpful classes and educators to talk to at shows to help you figure this out.

Expand Your Options
The Color Takeover program is the first I’ve heard of any extensions company encouraging the coloring of extensions. I’m impressed Donna Bella partnered with a professional color company and tool company to give stylists the education they need. It opens up a whole new world. Anyone with a vibrant or custom color can now get extensions. I can convert a blonde client to silver gray. I can accommodate clients I’ve had to turn down in the past. With these types of options, who wouldn’t want extensions?

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!