Archive for May, 2017

Finding Your Specialty and Engaging Your Community – Coloring Interview with Missy Hart

Sunday, May 28th, 2017

db blog Missy Hart

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

MISSY HART
Vintage Boutique Salon
Fox Lake, IL
@HairiswheretheHartIs
Before I became licensed in 2014, I was a practice extensions model for my best friend, another stylist. I was so happy with the Donna Bella Hair results, I became certified myself. Now, about 60 percent of my clients wear extensions.

My Method, My Specialty
One of the many things I love about Donna Bella is the versatility and range of what they offer: more than 50 shades, five lengths and four professional methods: Tape-In, I-Link, Flat-Tip, and Kera-Link, all in professional, easy-to-use Remy hair that can be professionally colored.

Most of my clients wear I-Link extensions, the beaded method. I do other types, too, but I-Link works well for me and my clients’ needs. Most of my clients are seeking length, and fullness is a side benefit. Some have vibrant extensions, like bright blue or multi-colored, custom applications.

I-Link is really good for stylists who are beginners with extensions and for clients who prefer low-commitment services. You place the hair and if you don’t like it, you can take it right out.

Pricing Pointers
I charge $45 for a regular cut and style, and I’ll charge about $150 to put one pack (20 strands) of I-Link extensions in. Many clients require or prefer multiple packs of hair, so an average service comes closer to $500 for an initial install service fee, with clients coming back every 4-6 weeks to touch up—and push up—the I-Link extensions.

Social Status
I’ve recently had really good luck attracting new extension clients by getting active with local Facebook groups as well as posting my work on professional Instagram and Facebook pages. I ask clients for permission to tag them and ask them to tag me and the salon.

My Tips
One secret to my success came from going to trade shows early in my career, soaking up all the knowledge I could and watching other stylists and asking questions. I still want to see how other stylists do I-Links. I’m always learning.

I also use the tools Donna Bella makes available on the Donna Bella Hair website to improve and speed up my application process. For my I-Link system, I grab each strand of hair with the pliers tool, for instance, saving steps. It’s a huge time-saver, not having to set a tool down 100 times when installing 100 strands of hair. I also love the specific Flare Hair tool I use to lock and remove the I-Link beaded extensions. It is very ergonomic and comfortable in a woman’s hand.

I still love going to shows, and I’ll be at Premiere Orlando and the Premiere Beauty Classic in Columbus, Ohio, this year, helping out. I won’t be on the main stage, but at the stations on the floor. When people buy hair, we will install it for free. It’s a great way to experience the extensions yourself and talk and learn directly from real stylists who do extensions for clients in regular salons every day.

Pursuing my passion for extensions is the best thing that I’ve done for my business. In just the couple years that I have been doing hair, it has been what’s kept me busy and set me apart from other stylists.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

6 Safe Practices for Coloring Hair Extensions

Sunday, May 21st, 2017

Best-Safe-BDH-Practices-for-Coloring-Hair-Extensions.Pink

In and of themselves, hair extensions are transformative. They add volume, layers, and an all-around “oomph” to any hairstyle. Throw some color into the mix? The hair creation possibilities multiply to infinity! That’s right, you can (and should) color your hair extensions! It’s totally safe, and with features like Donna Bella Hair Insure, awesome coloring jobs are guaranteed if you follow our instructed methods. Here’s our quick and easy bullet list of best practices for coloring hair extensions. Be sure to follow these basic tips before you begin your color journey.

Always Conduct a Strand Test First!
No matter what color results you anticipate, ALWAYS do a strand test before coloring a full set of extensions. To strand test, mix some of the color you’ll be using into a bowl and apply it to a small section of the hair extensions. Once the color has fully developed, you can determine if it will be the right shade and can color the rest of the extensions, or make adjustments to the formula or processing time as deemed necessary.

Deposit Color, Never Lift
When coloring extensions, always aim to color the hair darker to suit your needs, rather than lifting color to make it lighter. Donna Bella 100% Remy human hair extensions have already gone through a gentle coloring process, and attempting to lift the color will actually damage the hair!

Stay Within 2 Shades
Our best recommendation for safe coloring practice is to work with extensions a shade or two lighter than what you need and then deposit color for your custom color. If you find (via your strand test) that you wish to color a particular extension more than 2 shades darker than its original shade, exchange that extension for one that’s a shade or two darker, so you’ll be starting off closer to the 2-shade threshold for coloring (unless you’re coloring #60 extensions, that is).

Color the Extensions Before Installing Them
Always color hair extensions before you install them into the hair. Not only will they be easier to work with when they’re not attached to the client’s head, it will save you (the stylist) time in the long run! Plus, it’s easier on the extension bonds and means your client can spend less time in the chair.

Use Semi- or Demi- Color only
Permanent color puts a lot of strain on the hair, and literally dehydrates it. This is especially true of extensions. Using direct, demi- or semi-permanent colors will achieve the same color-centric effect of a permanent without putting the hair through the chemical wear and tear of permanent color.

Treat the Extensions With Love
Donna Bella extensions are Remy human hair and must be maintained as such! Treat them just as you would your own natural color-treated hair. Don’t wash color-treated extensions for the first 24 hours after they’ve been installed. Keep them hydrated, wash them with sulfate-free, color-safe shampoos and styling products, and strictly avoid chlorinated water.

Follow these basic maintenance tips (and your creative spirit!) and you’re sure to have a safe and successful custom coloring experience. Be sure to stay tuned to the Donna Bella Color Takeover Portal for more hair tips and tricks!

 

When Is Coloring a Bad Idea?

Sunday, May 14th, 2017

db blog color bad idea

Just as with hair extensions, custom color jobs are not for everyone. Whether you’re looking at existing damage, the potential to cause damage, or a generally non-compliant client, there are cases where you should skip the color and focus just on treatment, or on hair extensions alone. As part of our Color Takeover series—a series of hair extension-specific coloring resources designed to turn you into a virtual color expert—we’re going to share a few examples of these cases, including warning signs for how to spot them! Be sure to read up on more hair extension coloring tips at the Color Takeover Portal today.

Coloring is a bad idea when…

When the client is unprepared to maintain the color job.
You would think that preparing clients to maintain their hair would be easy, given the level of salon support and instruction offered nowadays. In a perfect world, every client would be open to their stylist’s input, and would follow their maintenance regimen to a T. But the unfortunate truth is that some clients don’t listen to their stylists, thinking they know what’s best for their own hair. Others distrust new processes out of habit, and favor their traditional hair care methods even when they don’t work. Whatever the case may be, if you have a client who consistently fails to follow their designated maintenance schedules, is argumentative or petulant during in-salon services, or is simply notorious for letting their hair go without proper care, a color job is probably not for them. Even un-customized hair extensions involve some additional attention, and allowing a client to invest in these often expensive services without hope of long-lasting results is bad news for everyone involved. After all, you wouldn’t want a faded, grown-out head of hair extensions walking around as your business billboard, would you?

When the client plans to sport the new color for a short amount of time, then change to a different color.
Short-term hairstyles and extension arrangements are a lot of fun, and they bring in extra income—so what’s not to love? Well, it doesn’t take much flip-flopping to realize that constant change-ups can be very damaging to the hair, and that’s not exactly the outcome we want from many hours of work. If your client is hoping to change the color of a single set of hair extensions several times in rapid succession, then permanent coloring is not the best way to go. Instead, offer a temporary color alternative, or set your client up with a couple sets of Clip-Ins in whatever colors they like.

When the extensions have already been custom-colored to a different shade, or when the extensions are old.
Aged hair extensions are easy to spot: the bonds are tired, the ends are frayed, and the cuticle layer is worn out, causing extra frizz and tangling. Double-processed extensions may be harder, especially when they’re colored using no developer and plenty of Olaplex for protection, but experienced stylists will be able to tell the difference between the new color and Donna Bella’s available extension shades. We do not recommend coloring old hair extensions or re-coloring colored hair extensions for the same reason: you’re more likely to cause damage to the hair when you do so. When possible, provide a new set of colored hair extensions to replace the outdated ones, or—at the very least—restore the old or double-processed extensions first, then apply semi-permanent color a few days afterwards.

When the color job requires that the client’s natural hair be colored, but their natural hair is in poor shape.
Donna Bella extensions are always provided in tip-top shape, but the health of the client’s own hair cannot be guaranteed. If your client insists on a total mermaid transformation, but their hair is fried or brittle from past services, tell them that you simply can’t do it because the potential risks outweigh the benefits. Clients with existing hair damage should undergo restorative services and hair care education before considering hair extensions and hair coloring procedures. They probably won’t like having to wait, but it’s really the only way to ensure that the transformation turns out well.

When the extensions are still installed.
Hair extensions should only ever be colored when they are removed from the client’s head. Whether this is pre-install, post-un-install, or what have you, the precaution is necessary because hair color can be damaging to the extension bond, causing the extension to slip prematurely. Additionally, coloring hair while the extensions are still installed means that your client’s hair will also be colored—except for the sections that are enclosed within the bond, producing splotches that will be evident once the hair is moved up. To avoid all of this, color the extensions and the client’s hair separately, then install the extensions after a couple of days. Remember, the client’s hair should be completely free of product prior to the installation appointment—that means no same-day color jobs and installations, for the sake of the bonds!

For more coloring advice and free extension coloring resources, visit the Color Takeover Portal today!

 

Overcoming Pricing Fears – Coloring Interview

Sunday, May 7th, 2017

db blog Jen Hoxworth

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

JEN HOXWORTH
Owner & Stylist
Live or Dye Salon
Creve Coeur, IL
@LiveorDyeSalon
I first experienced Donna Bella Hair extensions at America’s Beauty Show in Chicago, while still in school. I watched a friend get extensions at the booth, and was hooked. I became one of the first to get certified online and began working the shows the following year.

Reality Check
I see clients full-time in the five-station rental salon I own, and about one-third are extension clients. Most of those (80 percent) are 40 years or older and need fullness; they just want their hair to not be “paper thin.”

Overcoming Fear
Some stylists and colorists are scared to get involved with extensions because they think the investment they would be asking clients to make is too high. But you don’t have to be rich to want—and get—hair extensions today. Things have changed so much. Still, it’s important for professionals to charge what we’re worth. If you are confident in your consultation and pricing, if you let clients know you are certified and they are in good hands, if you communicate that “this is the price for the hair extensions themselves, this is the price for the install, here’s what a custom coloring service costs, here’s what it takes and will cost to maintain it,” then you can stand behind your number. It’s not different from charging what you, your time, and expertise are worth for hair color or any other services.

Hair Color is Big
Donna Bella has so many pre-colored ranges to make it easy to find extensions to match the hair on the head. However, with more clients wanting to change hair color more often, more dramatically, salon pros have to be able to adapt on demand—to take clients from where they are now to where they want to go with a new hair phase. That’s why Color Takeover and custom coloring is so brilliant.

Clients want to try new shades and looks—from funky colors to natural shades and back again. Extensions make it easier to navigate and succeed with those constant transformations.

Full Effect
Clients who start with a few extensions for fullness get a taste and want more. With their first extensions in, some actually cry into the mirror, saying, “I didn’t know I could feel this pretty.” Then, I’ll get a text message a week later that reads, “Let’s start thinking about what we can do next time.” Their confidence grows, business grows. Custom color is a natural next step.

Pricing Pointers
I charge $28 for a regular cut and style. For an original installation of a full head of extensions, I’ll charge $450-$650, then about half that for maintenance appointments.

Starting the Conversation
I always have an extensions-related visual on my station, like the Donna Bella Hair Color Ring. I’ll say, “These are my extension swatches. Have you ever thought about what extensions can do for you?” I’ll also keep a mannequin head with a few bright extensions in the retail area, just to prompt conversation.

During the consultation, I ask the client if she is having any trouble with her hair. Almost always there is an extensions and hair color solution.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!