Archive for June, 2017

Making a Difference with Hair Extensions – Coloring Interview with Bobby Sue York

Sunday, June 25th, 2017

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips and advice.

BOBBY SUE YORK
Salon Owner and Extensions Specialist
Salon Diva K
Kansas City, MO
@salondivakc
I went to cosmetology school just to learn extensions. I had already been wearing extensions myself for five years. After graduating, I worked one year for a large, upscale salon and spa, then went straight to a hair-extensions-only salon. We were hidden away in a nondescript office, at a time when no one wanted it known that they were wearing extensions. Our clientele was hush-hush.

Client Profile
Now everyone is wearing extensions, age 20-80, for so many different reasons and all very openly. Someone compliments your hair, you say, “Thanks, I’m wearing extensions.”

Our business serves a wealthy area—Overland Park County—and the extensions business is strong. But more women from diverse backgrounds are wearing extensions, often just one package for volume. Extensions are affordable, attainable. My clientele is predominantly house moms who just want to look and feel great. I also happen to see a lot of nurses. Extensions are something they do to nurture themselves.

I use all four types of Donna Bella Hair extensions but the Kera-Link fusion style is my go-to. To me, it looks the most real and is the most luxurious.

Marketing Musts
When I first started with extensions, social media didn’t exist. It was all about traditional word-of-mouth. I would do contests and events, and those are still effective. When the Royals were in the World Series in 2015, we did a lot of $5 pops of blue hair. Good trial, good exposure, clients would come back for more.

Today, social media is so important, especially before-and-after photos. I have professional (versus personal) Instagram, Facebook, and SnapChat accounts. Live video is blowing up, too, and can be really powerful. Make sure that everything you do is informative but also fun. Don’t make it too complicated. A great Facebook Live post can be someone just standing behind me and recording part of a technique.

Stylist to Stylist
My most important advice to stylists who want to build an extensions business is to be educated. I personally have invested $15,000 in hair extensions education beyond cosmetology school, and it has been worth every penny. But there are plenty of options. Donna Bella’s online course is a great way to get exposed and connect, as are all the shows they participate in.

Making a Difference
Be mindful that a lot of people who come in for extensions are dealing with damage that you can’t always see. They may be experiencing hair loss, some because of thyroid, cancer, or other health issues. Others have had a bad experience at another salon and had to do a drastic cut to overcome it, or are hitting a number in their life where maybe they don’t feel sexy anymore. They might be going through some other type of loss. These are the clients I love the most. It’s one thing when you wear extensions because you want long hair, and quite another when you’ve lost a piece of yourself and you are trying to find it.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

Aftercare Done Right

Sunday, June 18th, 2017

Summer is mere days away, so we’re stepping up our aftercare game to make sure your hair looks fabulous all season long. For the next few days*, take 20% off the following aftercare products, and be sure to read up on how to use them for maximum protective effect!

Remy Care
Donna Bella’s proprietary hair care line is professional, color-safe, paraben-free, sulfate-free, and designed to extend the life of your DB extensions with the latest hair care technology available. These products boast concentrated botanical extracts and address a variety of different hair conditions, from smoothing tangled hair to strengthening damaged hair, prepping hair for installations, and more. Get acquainted with the line-up by purchasing one of our pre-arranged kits, or read more about the products right here.

Twisties
This one is among our newer hair extension tools. Twisties are essentially better, safer scrunchies that will hold your hair up while you sleep or sweat without crimping your hair or tugging on your scalp. Opt for these guys to prevent unnecessary bond slippage, and to protect your hair from the elements when you go to the beach. Best part is, they stay in place all day long!

Hair Extension Brush
The Hair Extension Brush is an oldie, but a goodie. Furnished with staggered 100% boar hair bristles for the perfect, gentle touch, the Hair Extension Brush will detangle strands while gliding easily over bonds and distributing natural scalp oil to the lengths of your hair (super important for keeping hair extensions nourished and hydrated during the scalding summer months!). Use it twice daily, morning and night, starting at the ends of the hair and brushing downward.

Sono by Donna Bella Hanger, Sleeve, and Brush
For you Ready-to-Wear ladies, you can’t go wrong with the full Sono hair care set. Store your hair neatly and safely after use with the no-slip Sono Extension Hanger, shield it from dust, dirt, friction, and moisture with the durable (and recyclable!) Sono Sleeve, and brush it to silky smoothness with the all-hair-friendly Sono Extension Brush. These tools also make for great travel accessories, so make sure you never depart without them!

*The 20% Aftercare Sale goes from now until 11:59pm EST on June 26th (2017). Shop now to take advantage of the deal!

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New Ways to Do Ombres with Hair Extensions

Sunday, June 11th, 2017

The ombre, the hairstyle that showcases a cool color fade from the root to the end of the hair, has been an “it” hair trend since the beginning of the decade. With its low maintenance appeal and versatile application, it’s a style that’s grown in popularity, with new combos and variations springing up around it constantly. With so many different ombre color combinations available, it goes without saying that the various methods for creating ombres would be a mixed bag as well.

Hair extensions handily create stunning ombre effects and can do so without the client ever having to color their own hair. Since a stylist can simply install hair extensions onto the client’s head and then cut and blend them in, it’s a great method for those who want to change their look, but aren’t keen on coloring their real hair. Furthermore, hair extensions provide a low pressure “canvas” upon which to plan out funky color combinations that won’t affect the client’s actual hair and can be seamlessly blended in. Essentially, most any color effect a stylist can do on a client’s real hair, they can do on extensions as well. That’s less time the client spends in the chair and more time they spend showing off their new look!

Ombres created from extensions mean less chemical damage to the client’s actual hair and scalp. They won’t need the constant trips to the salon for routine touch-ups, and they’ll love the fact that they’re not putting their hair through harsh chemical wringers of permanent colors and peroxides. It’s still important to keep hair extensions moisturized and cared for (it’s human hair after all), but these processes are far less damaging to the hair than a permanent color and use far less of the strong ingredients a permanent color job would.

While any hairstyle requires care and maintenance to last, ombres created from hair extensions require far less routine upkeep than an ombre dyed directly into the client’s hair. For example, an ombre created with extensions doesn’t need to have its regrowth colored each time or even have the extensions removed and reinstalled to touch up color. Since it’s an extension attached to the hair, the new growth simply creates a bolder fade effect as it grows out. Easy in, easy out!

Ombres are an absolute cinch with hair extensions. With hair extensions, clients can create color melting effects of every shade and hue (including bright, vibrant fashion ombres!), pastel unicorn combinations, mermaid hair, the balyage, the “dip dye” and even the ombre’s gentler cousin, the sombre (literally soft + ombre). They’re versatile, easy to install and with the added benefit of Donna Bella’s Hair Insurance, can be freely colored to make your wildest fantasy combinations a reality. Be sure to bookmark Donna Bella’s Color Takeover Portal for more hair extensions and coloring tips and tricks!

 

A New Look at Fashion Ombre

Sunday, June 4th, 2017

The Ombre, with its smooth transition between colors, is a coveted color effect, and one perfectly suited for custom coloring extensions. You don’t need to stick to blondes, browns and burgundys if you don’t want to though, as myriad fashion options exist for the style. Follow along with our tutorial on creating a Fashion Ombre and be sure to reference our video, featuring stylist Ashley Rocks, for closer reference!

As a crash course in Ombre history: It’s a french word which literally means “shaded” in English and is used to refer to the blending of one color into another. Its origins date back to 1840 where it was used to refer to color transition effects in the textile industry, namely furniture and drapery. Many fashion theorists believe the style was popularized in 2000 by pop singer and icon Aaliyah (RIP) and has stayed in the cultural consciousness well into the post 2010 era by numerous celebrities sporting the style, like Beyonce. With new variations and combinations constantly popping up on the ombre spectrum (The Sombre for example), it’s a style we’re sure to see more and more over the coming years.

Some of the major appeals of the Ombre style are its low upkeep construction. When the roots are kept their natural color, and the color transition effect is done within two shades of the original, it’s a look that needn’t be updated every few months and can be grown out to continue the transitional effect if the client likes. Also, since it’s a style that focuses on color transition on the tips of the hair (and not all over), it’s perfect for clients who are hesitant to put a lot of product in their hair. Permanent colors dehydrate the hair, and weaken it all around, so by using less product for an Ombre (and sticking only to Semi- and Demi-Permanent color products) the client’s hair receives less wear and tear in the long run. Hooray for hair health and color-conscious clients!

Since the Ombre works just as well with naturally occurring hair colors, bold fashion colors, or a combination of the two, it’s a style that works for numerous different types of clients with various hair textures, lengths and creative visions and can often be the trendy style that takes those squeamish about coloring their hair directly into the chair for full-on transformation!

In recent times, Ombre effects have spread into other facets of beauty and commerce. Nail salons advertise Ombre nail effects while specialty bakeries trundle coveted Ombre layer cakes into shop windows. It’s only a matter of time before bodyshops offer Ombre-centric paint jobs for automobiles. It’s a color effect that’s kind of magical, intoxicating in its transition, and one that’s popular everywhere.

Whether clients want a slight color-centric update on their naturally occurring shade, or seek a multi-colored transformation into the realm of fashion colors, ombre transitions provide the ideal creative springboard for strong color style! Be sure to pay attention to the Donna Bella Color Takeover Portal for more hair tips and tricks like this one!