Category Archives: Biz Tip

How To Achieve the Hottest Color Trends Using Hair Extensions

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Hair extensions are incredibly versatile. They allow you to extend your length, increase your volume, add highlights, lowlights, or color splashes, and even update your overall color! But while you can achieve a wide range of color looks using hair extensions alone, including custom coloring in your service opens up a whole new world of possibilities. That’s why Donna Bella Hair has partnered up with Joico Color Intensities and Framar International to bring you the biggest hair extensions/color collaboration on the web. It’s called the Color Takeover initiative, and it’s designed to help you combine the art of hair extensions with the science of coloring, right in your own salon. Visit the Color Takeover Portal to browse through tutorials, custom formulations, articles, and an array of other resources that’ll get you started on the path to color mastery. Then read on to see how you can attain some of the hottest current color trends using mixed colors and hair extensions.

Blending

A photo posted by Shea White (@sheadoeshair) on

Our traditional method of updating hair color involves selecting shades from Donna Bella’s available collection, then using the hair extensions alone (with no additional color) to simulate the desired look. For example, though Donna Bella may not offer the exact shade of light brown to match your client’s hair, strands of colors #8, #12, and #22 can be spread strategically throughout the hair to produce the same effect as that single light brown color. This method proves useful for customers seeking dimension, highlights and lowlights, balayages, and even ombres without any color processing, and it can produce truly spectacular results!  

Coloring  

Custom color explores the possibilities outside of Donna Bella’s collection, making any and every color available to clients. Pastel hair, mermaid colors, and vivid emerald hues have been accomplished using this method, and it’s great for more experimental clients and for stylists with a creative eye. You can even use custom coloring to match extensions perfectly to your client’s natural hair color. The possibilities are quite limitless.

Donna Bella’s custom coloring method involves a couple of steps:
- 1 – Prepare color using Joico Color Intensities, our favorite vivid color line that requires no developer to process!
- 2 – Prepare the client’s hair by treating and/or lightening it.
- 3 – Perform a swatch test on a section of your client’s hair to see how it takes to the color. Modify your formulation as needed.
- 4 – Color the client’s hair to the desired level.
- 5 – Perform a swatch test on the hair extensions to see how the extensions take to the color. Make sure the color resembles the client’s new hair color, and modify as needed.
- 6 – Color the extensions (color #60 offers an incredible blank canvas when it comes to custom coloring extensions) to your desired level. Colored Tape-In extensions will need to have the tape replaced following this step.
- 7 – Install the extensions.
Tip: We recommend waiting a couple of days before installing the hair extensions, especially for time-intensive color jobs. Remember, installations should be performed on clean, dry hair, and the coloring process may leave an initial film of color residue on the hair that could interfere with proper bonding. Proceed with caution!
- 8 – Blend and style to finish the look.

Over the next couple of weeks, we’re going to be showing you how to attain popular of-the-moment color looks using each of these methods. Until then, be sure to check out the Color Takeover Portal and ogle at the before & afters there. It won’t be long until you can recreate all those looks yourself!

Visit the Color Takeover Portal

 

How to Become a Flat-Tip Pro

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We’ve been talking a great deal about Flat-Tip lately, but you may have noticed that we don’t have any Flat-Tip designated educational programs. There’s a reason for that: since Flat-Tip is applied in the same way as I-Link extensions, the existing I-Link educational program works for learning Flat-Tip, too! So if you’re on a mission to become a Flat-Tip pro, here’s what you should do…

Pick up an I-Link Kit
Our Hair Extension Kits include all the tools you need to complete an installation, removal, and re-installation for any given method. They make great starter kits for practicing hair extension stylists, and continue to be useful even after you go pro. The I-Link kit comes stocked with a Loop Tool, Hair Extension Tool, Color Ring, Quick Pick, Hair Extension Brush, beads, and I-Link Practice Hair, so you can start practicing your beaded installation technique as soon as you receive it. Remember: beaded installation applies to both I-Link and Flat-Tip. If you want, you can even order a pack of Flat-Tip extensions to test out Flat-Tip spacing (which may differ slightly from I-Link’s).

Enroll in our I-Link course
Learn how to install both I-Link and Flat-Tip extensions by completing our I-Link Online Education course! You’ll learn everything from installation to removal and maintenance, and you’ll even get pro tips for masterful consultations. Once you’re done, you can apply for I-Link/Flat-Tip certification, which makes you a verified Donna Bella stylist eligible for Certified Rewards. There’s lots of good stuff to look forward to!

Pursue additional education
We have plenty of advanced education opportunities for Donna Bella stylists, including Trade Show classes and Pro Series events. Though we don’t currently offer Flat-Tip-specific classes, you can take these opportunities to ask questions about the method and develop your beaded technique. This is where our most engaged stylists come together to hone their craft, build community, and receive guidance from our master educators! Veteran attendees may even apply to participate in Trade Show installations as part of our Elite team. The potential for growth is endless, and we’re here to help you every step of the way.

Have you worked with Flat-Tip extensions before? Or do you plan on trying it out sometime soon? You can get in touch with other Flat-Tip enthusiasts today by joining the discussion on our Facebook page! We’ll see you there.

 

Create the Best Hair Extension Experience for Your Client – And Make More Money!

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Have you ever stopped to consider what the goal of hair extensions really is? This skill that we devote so much time and energy towards perfecting, these products that we purchase and maintain so painstakingly—what are they for, and why do they matter? Most stylists know the answer instinctively, even if they’ve never worn hair extensions themselves; they can see it written all over their client’s face at the end of an installation appointment. Hair extensions are designed to produce that feeling of confidence, beauty, and empowerment, and we stylists are lucky enough to make a living putting the process in motion! But we’re not only after a fleeting moment of hair extension-induced euphoria. We’re much more ambitious than that. We’re in the business of altering our clients’ perspectives of themselves, their capabilities, and their limitations. That involves a hair extension experience that is rewarding in the long term. So if you’re not drilling your clients on the importance of hair extension maintenance, now is the time to start.

Perhaps you’ve noticed that we have launched an exciting new product line here at Donna Bella! If not, allow us to introduce you. Remy Care™ is a premium hair care line exclusive to Donna Bella Hair, featuring everything from shampoos and conditioners to hair masks and serums—all designed to extend the life of your client’s hair extensions. Remy Care™ products are loaded with botanical extracts, are free of parabens and sulfates, and are designed specifically for DB hair extensions, making them an ideal aftercare product to feature on your salon shelves. Having physical, easily-accessible aftercare products available in your salon will encourage your clients to engage in the maintenance process by giving them an easy starting point. It’ll also help you support your business by producing an additional stream of upsell revenue. Of course, having the products handy is one thing—it’s also essential that you explain the maintenance process to your clients, demonstrate if possible, and introduce them to the product line yourself.

The best time to tackle these steps is during the consultation phase, since this is when your client is actively learning about hair extensions and deferring to your professional opinion. Take the opportunity to walk them through the washing, brushing, and styling protocol for hair extensions, then go ahead and recommend the Remy Care™ line just as you would the Donna Bella Hair Extension Brush. After all, hair extension care can be daunting to new clients—Remy Care™ makes it easy for them!

Get to know the Remy Care™ line today. All products are available right now.

 

How to Take Your Best Before & After Ever!

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Before & after photos are a big part of marketing hair extensions services. They show prospective clients what you’ve accomplished in the past, and give them some insight into what their hair could look like in the future. Needless to say, it’s important that your B&As look good! But if you’re sitting there thinking, “I’m a stylist, not a photographer–how am I going to take a professional-level photo?”–don’t you worry. Our photographer friend has shared some easy tips that will have you snapping Instagram-worthy shots in no time (no photo gadgets necessary).

Find the right light. This doesn’t have to be anything fancy. What we mean by the “right light” is a diffused light. Consider this: portraits taken outside turn out better when the weather is slightly overcast, as opposed to your standard beautiful sunny day. That’s because direct sunlight is too harsh, highlighting imperfections and leaving clear-cut, high-contrast shadows that are better suited to edgy editorial pieces. Overcast/diffused light is more gentle and forgiving. Achieve diffused light in your salon by investing in some sheer curtains to put over your windows, or white lampshades to put over your lights.

Set up a formation. Ever wonder why you look so much better in your bathroom mirror or in the mirror backstage at a show? Even though the lights are shining directly at you (no filter or diffuser other than the glass) the effect is still gentle and soft. That’s most likely due to the arrangement of the lights. One of the most flattering lighting tools used in photo shoots and videos is the ring light–a light that’s shaped like a ring. The ring light casts light evenly around all sides of the subject, producing an ethereal glow. You can recreate a ring light in your salon by adding LED lights around your salon mirrors (which will also give your clients an optimal reflection of themselves to look at while you’re working).

Position your subject. The area you want to photograph should be facing your lighting arrangement, not facing away from it. That means that, if your lighting arrangement is around your mirror, your client should sit with her back facing the mirror. If you’d like to feature the added length or texture produced by your work, opt for a back-shot. If you’d like to showcase your blending work, take a photo from the back but toward one side, so you get a glimpse of the face frame. You should also direct your client to look just slightly downward, so that their silhouette appears more natural (not elongated). When you’re taking the photo, try to keep the camera level with the base of your client’s head, so that this area becomes the center of the photograph.

Position Yourself. If your client is positioned with her back facing a light source that is attached to a wall (mirror lights or window), you won’t be able to get on the other side of the lights for the picture. Instead of standing in-between the client and the light source for the picture (which would cast shadows over her hair), utilize either a selfie-stick to get the camera behind the client’s head, or the mirror itself by standing in front of your client and taking a picture of her hair’s reflection. Try to position yourself outside of the camera frame in these situations.

Check your camera settings. Whether you’re taking the photo with a camera or a cell phone. You’ll want to check the settings to make sure they’re ideal to your shooting environment. Check your zoom, aperture and shutter speed (if relevant), color balance and/or filter settings, at minimum.

Take multiples. Sometimes it’s hard to tell how well a photo turned out just by looking at a viewfinder or smartphone screen. Once you transfer that photo to a computer, though, all the details get blown up, and you can see clearly whether the focus is off, the lighting is flared, or the composition isn’t centered on the back of the head. Taking multiple photos from the beginning will prevent you from having to make do with the one photo you did take.

Have you got all of that down? As with anything else in life, achieving the perfect B&A will take practice, but we know you can do it! So go ahead and send those B&A photos our way. Please and thank you!

 

Building Your Brand

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Have you ever thought of yourself as a brand? As a stylist, you’re not just a title, you’re a brand. Your work will always speak for itself but essentially, your reputation is what makes you unique and keeps your services in demand. The way you conduct business is part of your branding and as a rule of thumb you should always under promise and over deliver. With that being said let’s look at some ways you can build your brand using Donna Bella Hair.

Use the product. It’s easier to sell a product when you believe in it. Can we all agree with that? So if you’re wearing extensions to work, it’s more than likely your clients will notice and inquire about the details. It’s easier to get the conversation started once they can see the finished product, especially on their trusted stylist. Look at it this way, your appearance is part of your brand. It’s okay to have clients covet your hair (it gets the ball rolling) wink, wink.

Schedule appointments appropriately. The biggest turn-off and the one thing that can affect your branding is how you schedule your appointments. Donna Bella Hair requires shipping, therefore, it is best that you order your products at least 4 to 5 days before your scheduled appointments. If you doubt you’ll have the product on time, don’t over promise and under deliver by scheduling the appointment anyway. Take care of your client and take care of your brand. Some clients may have made sacrifices to be at their appointment (flying in from out of town, scheduling a babysitter, or maybe driving long distance) it’s way better to schedule with more than enough time to be fair to both of you— and avoid any disappointments.

Side-note: Try not to overlap your appointments. We’re human and at times we will be running late. Maybe a color took longer to process or a few hair extension strands needed to be re-done. If you can avoid overlapping appointments by giving the next client a heads up then do so. But always make sure you schedule your appointments with some leeway in case you need those extra minutes. Clients see a hair appointment as their personal time and there’s nothing worse than losing a client because of something so small as your timing.

Be strategic with your business cards. Want your business cards to really stand out? Take the perfect before and after photo of a Donna Bella Hair client and use it for the front of your business cards. Some of you may already be doing this but for those that haven’t caught on, don’t fall behind! Transformation photos are powerful and as a stylist, you should show them off every chance you get. Your business card should represent you and your brand. What better way than on your cards?

 

Shopping and Shipping Donna Bella Hair

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Can you believe we’re two months and some change away from Christmas? Kudos to those who have already started their Christmas shopping. But for those of us last minute shoppers, here’s something to keep in mind when shopping for your Donna Bella Hair. We’re an online store which means shipping is obviously involved. It also means that even though we’ve sent out your package, we’re still at the mercy of the shipping service. Once the holiday season has started, the post office along with other courier delivery services will experience an increased amount of packages.

To avoid late packages, many avid Donna Bella shoppers tend to order at the very least 2 weeks in advance. Typically, you should always order your Donna Bella Hair products 4-5 days before your scheduled appointment to allow enough time for your package to make its way to you. However, during the holiday season, couriers need more time. Not only is it the busiest time of the year for deliveries, but also due to poor weather conditions, sometimes packages will get delayed. When you plan your appointments and purchase your products ahead,  it gives your package enough time to get picked up, sorted, and delivered to it’s final destination. If for any reason there should be an issue with the shipment, that gives us extra time to track the package and make necessary adjustments for the product(s) to get into your hands on time.

If you have any questions regarding Donna Bella’s shipping cutoff times and options please visit our shipping page or give us a call at 888-424-7548. Happy holidays and happy shopping!

What is Colorombre?

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In one simple explanation, colorombre is an ombre with vibrant colors. We would say it’s a new trend, but you’ve probably already seen it around for a while. Essentially, it’s the official name for an existing phenomenon. The ombre is best described as a dark to light tone style, however, stylists are putting their own twist on it by using any and every color of the rainbow. There are two ways to accomplish these looks using Donna Bella Hair extensions:

1) Funky colors. Donna Bella Hair offers a variety of the most vibrant and popular colors; blue, green, pink, and purple are among our selection. To get the ombre look with a dark hair client, deposit a natural hair-compatible color to the root of the funky hair extensions. Use the ombre technique to ensure that it fades into the vibrant color as an ombre would. Do not go past half of the hair length. If working with lighter hair, deposit the funky color of choice to the very ends of the natural hair, again using the ombre technique. Then add the hair extension pieces. You can also choose to stay away from coloring by simply installing the hair extensions alone (we offer ombre hair extensions for this very purpose!).

2) Custom. Hair colors such as lavender or rose are not available in our funky color selection, but can still be achieved using Donna Bella Hair extensions in colors #60 and #1001. These colors work perfectly with custom coloring as they allow you to play with your own color formula. Remember that hair extensions process color differently than your client’s natural hair, so watch the hair throughout the process, and ALWAYS do a test strand to see how the hair reacts to your chemicals. You can find all the hair coloring resources and tips that you need at Donna Bella’s Color Takeover Portal—our new landing place for hair extension-specific coloring info, tutorials, and more!

Below are some custom color jobs using Donna Bella Hair extensions.

 Hair by Chelsea McDaniel hair by michel red ombre lavender hair on @uhohalicia

Clockwise: Teal ombre hair by Chelsea McDaniel, burgundy ombre by Michel, lavender-purple ombre by Nicole. 

What’s your technique to color ombre? Leave them in the comments below, were dying to know!

Visit the Color Takeover Portal

Love That Part

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Part, as in “a clean part,” is very crucial to a successful hair extension experience for both you and your client. A clean part means your client will feel comfortable the entire time she’s wearing her hair extensions. If you don’t take the time to part the hair in a clean line, your client will definitely feel it, trust me. It feels like a constant pulling of the hair, and even though it’s tiny, it’s painful and sometimes leaves little red bumps behind from the constant tugging of those few strands of hair. Also, if you don’t take the time to make a clean part before sealing the hair extension with the bond, bead, or tape, you are sure to have a bunch of stray hairs that will mat and tangle, and will break off hair with the stroke of a brush.

To avoid these issues,

  • Take your time. If you’re in a rush, you won’t have time to pay attention to every line you part. Don’t worry about going over a few more minutes if you’re charging by the hour. Your client will be more happy you took your time for a flawless hair installation instead of having to come back because it hurts.
  • Quick pick. Donna Bella’s Quick Pick Hair Parter is an amazing tool that makes clean parting faster and easier. Instead of using a comb that you have to constantly pick up and put down, the quick pick is worn around your finger like a ring so you can wear it during the installation. The tip is pointed and it’s extremely lightweight.
  • Equal parting. As a rule of thumb, the section of hair that goes into the bonds, beads, or tape is supposed to be the same thickness as the hair extension strand. That’s how you’ll know you’re parting too much or too little. If you place too much hair in the part, you’re looking at painful extensions for your client. If you part too little, you’re looking at slippage.

Practice makes perfect, of course. So if you think you messed up, re-do it. I promise, it’s worth it.

If you’d like more information about using the Quick Pick, visit our free videos.

 

Party with Donna Bella Hair

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We’ve all heard of tupperware parties and those body wrap parties. But have you thought of a Donna Bella Hair party? If you’re a stylist coming into the hair extension industry, this would be a great way to introduce yourself to potential future clients. If you’re a seasoned hair extension stylist looking to increase your income, this is a great way to share your services. There are several ways to approach something like this, but we thought we would share the quickest and easiest ideas for your Donna Bella Hair Party.

Clip-Ins are obviously a great way to introduce a person who has never thought about wearing extensions. Even though you have nothing to do with the installation, you can certainly offer custom coloring services, a custom cut, or custom blending for each set of Clip-Ins. Clip-Ins will be your secret money maker.

Tape-Ins are just a good idea for a hair party in general. If you’re doing a demo party, you can install them on the spot since they don’t take much time. We also suggest using the Funky colors to install a few pieces as highlights at your demo party, or even at a little girl’s birthday party—with the consent of her parents, of course.

If you partner up with a makeup artist you can also host a makeover party, which could take longer, but can also provide your guests with entertainment while they wait to be next. Of course, if you’re taking on something like this, keep the group small. You don’t want to be there all day. These types of parties are a great way to get some really good before and after pictures to show off your work on social media, plus a great way to promote your work through word of mouth.

We’d like to help you plan your own Donna Bella Hair Party. If you need ideas or have any questions, please ask!

 

Olaplex for Donna Bella Hair

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If you haven’t heard of Olaplex by now, you’ve been living under a rock. Since the product hit shelves, it’s been a big hit with stylists and their clients,  forever changing the industry. Lifting color from natural hair is no longer a worry. Yet there’s been a lot of confusion about the product, involving questions like, does it lift color? And, is it a conditioner? We spoke to Donna Bella Hair educator Ruben Martinez to get some answers to these questions, and to figure out how this product can benefit your Donna Bella extensions.

What is Olaplex and why are stylists becoming such big fans?

Olaplex is a tool used during and after a chemical service. Hair is made up of bonds that break every day with chemicals like color or with brushing. Olaplex is a chemical that links those bonds back together to strengthen them. It is NOT a conditioner. Conditioners merely hydrate while coating the hair. Once you wash out the conditioner, the true grit is exposed again. Olaplex works inside the hair cuticle to link the bonds that the hair is made out of to accomplish that smooth, healthy look of hair. Olaplex is also NOT a lifting agent. Another misconception is that Olaplex is a chemical that helps lift color since it’s used with developer. Again, Olaplex does not lift, nor does it condition; it’s simply an added tool. Look at it as a protector that gets activated while the hair undergoes chemical treatments to minimize damage.

How does it work for Donna Bella Hair Extensions?

Olaplex is perfect for both coloring new Donna Bella Hair Extensions and for treating uncolored extensions that are on their last run. For those that are worn out but you’re hoping to revive them for one last install. As a stand alone treatment, Olaplex can help connect the bonds of the hair together again. It’s something that Ruben recommends for this type of hair. “You can never get enough of Olaplex,” says Ruben. He recommends you use it as a stand-alone treatment every second or third application. He also recommends classes from Olaplex that will help you utilize this tool to its full potential. If you decide to use it on Donna Bella Hair extensions with color, take advantage of the copious educational resources and tutorials we have available at the Color Takeover Portal. This educational initiative exists in collaboration with Joico Color Intensities and Framar International to equip stylists with all the color info they need to achieve beautiful color transformations. Just as with any product, you’ll get better use once you’re educated in how to use it. So if you’re thinking of coloring your extensions—with or without Olaplex—visit the Color Takeover Portal today.

To learn more about Olaplex, specifically, visit their website: www.olaplex.com.

Are you using Olaplex? What are your thoughts? How have you used it? Leave it in the comments below. We’re curious to know!