Category Archives: Hair Extension News

Merging the Art of Extensions with the Science of Color – Coloring Interview with Ruben Martinez

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips and advice.

RUBEN MARTINEZ
Solo Artist and Traveling Educator/Extensions Expert
Yost Salon
Las Vegas, NV
My hair extension journey began back in 2005, when I was introduced to Donna Bella Hair extensions at a show in Los Angeles. I wanted to learn all I could about the craft, and how to get started. I fell in love with the methods immediately, along with the company’s accessibility and customer service!

Today, my work with hair extensions has taken me literally all over the country and world. I specialize in extensions with a passion for education. I currently rent a station at Yost Salon in Las Vegas, travel once per month to California for standing appointments, and see five extensions clients per week on average, along with teaching. With professional hair extensions—and hair color—there’s so much versatility with what you can create, where you can go. It’s awesome.

The Art of Extensions
If you learn about and do extensions for the craft and the craft alone you’ll have success. It’s not just “attaching” hair. Mastering the craft means learning the methods inside and out. Placement and position with an integrity-focused approach is just the beginning. Proper blending, dimensional flow are part of it. Then there’s making sure clients are aware of aftercare do’s and don’ts. (Doesn’t that all sound familiar, hair colorists?) When artists give the craft their all, success in the category is inevitable.

About Color Takeover
Hair color and extensions seriously go hand in hand. Color matching plays a key role in achieving a “most natural, least obvious” end result. For salons and artists, I feel business can only grow from being recognized as having the ability to create masterpieces that aren’t obviously extensions or extensions alone.

Pricing Pointers
My basic hair cut and style services start at $60, and my average extensions ticket is $700, with services ranging from $200 to $1,800. It all depends on which method of attachment is being used, how much hair is needed, and basically what end result the client is aiming to achieve.

Making a Difference
With Color Takeover from Donna Bella as a resource, stylists and colorists have more options than ever. Whether you help meet your clients’ needs for length, fullness, or fashion color, you seriously have a broad range of variety to create the day away. Be prepared as it hits you right in the feels when you give your clients the hair they’ve always wanted. It’s so rewarding giving them that WOW factor as they strut their stuff on that catwalk of life.

Donna Bella has made the difference for me. They’ve supported my hair extension journey with such a great product, life changing opportunities, and reliable customer service. For that, I’m forever grateful!

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

Making a Difference with Hair Extensions – Coloring Interview with Bobby Sue York

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips and advice.

BOBBY SUE YORK
Salon Owner and Extensions Specialist
Salon Diva K
Kansas City, MO
@salondivakc
I went to cosmetology school just to learn extensions. I had already been wearing extensions myself for five years. After graduating, I worked one year for a large, upscale salon and spa, then went straight to a hair-extensions-only salon. We were hidden away in a nondescript office, at a time when no one wanted it known that they were wearing extensions. Our clientele was hush-hush.

Client Profile
Now everyone is wearing extensions, age 20-80, for so many different reasons and all very openly. Someone compliments your hair, you say, “Thanks, I’m wearing extensions.”

Our business serves a wealthy area—Overland Park County—and the extensions business is strong. But more women from diverse backgrounds are wearing extensions, often just one package for volume. Extensions are affordable, attainable. My clientele is predominantly house moms who just want to look and feel great. I also happen to see a lot of nurses. Extensions are something they do to nurture themselves.

I use all four types of Donna Bella Hair extensions but the Kera-Link fusion style is my go-to. To me, it looks the most real and is the most luxurious.

Marketing Musts
When I first started with extensions, social media didn’t exist. It was all about traditional word-of-mouth. I would do contests and events, and those are still effective. When the Royals were in the World Series in 2015, we did a lot of $5 pops of blue hair. Good trial, good exposure, clients would come back for more.

Today, social media is so important, especially before-and-after photos. I have professional (versus personal) Instagram, Facebook, and SnapChat accounts. Live video is blowing up, too, and can be really powerful. Make sure that everything you do is informative but also fun. Don’t make it too complicated. A great Facebook Live post can be someone just standing behind me and recording part of a technique.

Stylist to Stylist
My most important advice to stylists who want to build an extensions business is to be educated. I personally have invested $15,000 in hair extensions education beyond cosmetology school, and it has been worth every penny. But there are plenty of options. Donna Bella’s online course is a great way to get exposed and connect, as are all the shows they participate in.

Making a Difference
Be mindful that a lot of people who come in for extensions are dealing with damage that you can’t always see. They may be experiencing hair loss, some because of thyroid, cancer, or other health issues. Others have had a bad experience at another salon and had to do a drastic cut to overcome it, or are hitting a number in their life where maybe they don’t feel sexy anymore. They might be going through some other type of loss. These are the clients I love the most. It’s one thing when you wear extensions because you want long hair, and quite another when you’ve lost a piece of yourself and you are trying to find it.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

Finding Your Specialty and Engaging Your Community – Coloring Interview with Missy Hart

db blog Missy Hart

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

MISSY HART
Vintage Boutique Salon
Fox Lake, IL
@HairiswheretheHartIs
Before I became licensed in 2014, I was a practice extensions model for my best friend, another stylist. I was so happy with the Donna Bella Hair results, I became certified myself. Now, about 60 percent of my clients wear extensions.

My Method, My Specialty
One of the many things I love about Donna Bella is the versatility and range of what they offer: more than 50 shades, five lengths and four professional methods: Tape-In, I-Link, Flat-Tip, and Kera-Link, all in professional, easy-to-use Remy hair that can be professionally colored.

Most of my clients wear I-Link extensions, the beaded method. I do other types, too, but I-Link works well for me and my clients’ needs. Most of my clients are seeking length, and fullness is a side benefit. Some have vibrant extensions, like bright blue or multi-colored, custom applications.

I-Link is really good for stylists who are beginners with extensions and for clients who prefer low-commitment services. You place the hair and if you don’t like it, you can take it right out.

Pricing Pointers
I charge $45 for a regular cut and style, and I’ll charge about $150 to put one pack (20 strands) of I-Link extensions in. Many clients require or prefer multiple packs of hair, so an average service comes closer to $500 for an initial install service fee, with clients coming back every 4-6 weeks to touch up—and push up—the I-Link extensions.

Social Status
I’ve recently had really good luck attracting new extension clients by getting active with local Facebook groups as well as posting my work on professional Instagram and Facebook pages. I ask clients for permission to tag them and ask them to tag me and the salon.

My Tips
One secret to my success came from going to trade shows early in my career, soaking up all the knowledge I could and watching other stylists and asking questions. I still want to see how other stylists do I-Links. I’m always learning.

I also use the tools Donna Bella makes available on the Donna Bella Hair website to improve and speed up my application process. For my I-Link system, I grab each strand of hair with the pliers tool, for instance, saving steps. It’s a huge time-saver, not having to set a tool down 100 times when installing 100 strands of hair. I also love the specific Flare Hair tool I use to lock and remove the I-Link beaded extensions. It is very ergonomic and comfortable in a woman’s hand.

I still love going to shows, and I’ll be at Premiere Orlando and the Premiere Beauty Classic in Columbus, Ohio, this year, helping out. I won’t be on the main stage, but at the stations on the floor. When people buy hair, we will install it for free. It’s a great way to experience the extensions yourself and talk and learn directly from real stylists who do extensions for clients in regular salons every day.

Pursuing my passion for extensions is the best thing that I’ve done for my business. In just the couple years that I have been doing hair, it has been what’s kept me busy and set me apart from other stylists.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

Overcoming Pricing Fears – Coloring Interview

db blog Jen Hoxworth

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

JEN HOXWORTH
Owner & Stylist
Live or Dye Salon
Creve Coeur, IL
@LiveorDyeSalon
I first experienced Donna Bella Hair extensions at America’s Beauty Show in Chicago, while still in school. I watched a friend get extensions at the booth, and was hooked. I became one of the first to get certified online and began working the shows the following year.

Reality Check
I see clients full-time in the five-station rental salon I own, and about one-third are extension clients. Most of those (80 percent) are 40 years or older and need fullness; they just want their hair to not be “paper thin.”

Overcoming Fear
Some stylists and colorists are scared to get involved with extensions because they think the investment they would be asking clients to make is too high. But you don’t have to be rich to want—and get—hair extensions today. Things have changed so much. Still, it’s important for professionals to charge what we’re worth. If you are confident in your consultation and pricing, if you let clients know you are certified and they are in good hands, if you communicate that “this is the price for the hair extensions themselves, this is the price for the install, here’s what a custom coloring service costs, here’s what it takes and will cost to maintain it,” then you can stand behind your number. It’s not different from charging what you, your time, and expertise are worth for hair color or any other services.

Hair Color is Big
Donna Bella has so many pre-colored ranges to make it easy to find extensions to match the hair on the head. However, with more clients wanting to change hair color more often, more dramatically, salon pros have to be able to adapt on demand—to take clients from where they are now to where they want to go with a new hair phase. That’s why Color Takeover and custom coloring is so brilliant.

Clients want to try new shades and looks—from funky colors to natural shades and back again. Extensions make it easier to navigate and succeed with those constant transformations.

Full Effect
Clients who start with a few extensions for fullness get a taste and want more. With their first extensions in, some actually cry into the mirror, saying, “I didn’t know I could feel this pretty.” Then, I’ll get a text message a week later that reads, “Let’s start thinking about what we can do next time.” Their confidence grows, business grows. Custom color is a natural next step.

Pricing Pointers
I charge $28 for a regular cut and style. For an original installation of a full head of extensions, I’ll charge $450-$650, then about half that for maintenance appointments.

Starting the Conversation
I always have an extensions-related visual on my station, like the Donna Bella Hair Color Ring. I’ll say, “These are my extension swatches. Have you ever thought about what extensions can do for you?” I’ll also keep a mannequin head with a few bright extensions in the retail area, just to prompt conversation.

During the consultation, I ask the client if she is having any trouble with her hair. Almost always there is an extensions and hair color solution.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

Why Specialize in Color and Extensions? – Coloring Interview with Baelee Reiter

db blog Baelee Reiter

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

BAELEE REITER
Manager and Stylist
Evolution Salon, Minot, ND
@inbaeleeschair
My love of extensions took root in cosmetology school, and it was one of the best things I could have done for my career. After graduating, I tried different brands until introduced to Donna Bella. I love the quality of the hair—and the support.

What Has Changed?
Extensions are no longer just about super-long hair and four-plus hours in the chair. Now I am adding extensions just for pops of color, for highlights, to add volume, to extend or brighten an ombre or balayage service.

For thinning clients, we use extensions to add thickness. For finer-haired clients, we add darker pieces to create lowlights and added dimension with minimal fading.

To colorists who are skeptical or to any stylists who are a bit intimidated by the idea of bringing hair color and extension services together, I always say “think back to your first time doing a full head of highlights.” It takes practice—and time—but once you learn and go through the process a few times, your speed and confidence improve rapidly.

Why Specialize?
It’s worth it. You can boost profits so quickly by adding color and extensions. As with anything new in our craft, success takes an open mind and practice.

When I first started at the salon seven years ago, I was the only one who did extensions. Within two years, I was so busy with extensions and consultations, I couldn’t keep up. I had no choice but to train a few other stylists in the salon. When another salon stylist sees the money you can make by being an extensions specialist, they are intrigued and want to learn, too. Who doesn’t want to make more money?

We have grown so much with extensions in our salon and town. When I talk to stylists at Donna Bella classes or shows, I often hear, “I’m from a small town, no one would want extensions.” Then I tell them about how much business I do at my North Dakota salon, and that I believe almost every client is an extensions candidate.

Something for Everyone
Not everyone has to have a full head application, in fact most of my clients don’t. Some just want to fill in around the front, ears forward. Maybe they’ve had breakage or find the hair doesn’t grow as fast. Others don’t want to over-compromise their hair, especially now that balayage is so popular. I can add one package of platinum blonde or silver extensions to add brightness and make them feel a lot lighter.

Sampling Works
One of my best tips is to always keep product at your station. Show the client what adding just a few pieces might do for her. Start out with a type of extension that doesn’t have a commitment—Donna Bella offers four types—Tape-In, I-Link, Flat-Tip, and Kera-Link. Place a few and tell her, “If you decide within a week that you don’t like it, come back and I’ll take it out for free.” Nine times out of 10, she comes back—but because she wants more. For many, the extra thickness and volume are addictive.

Pricing Pointers
As far as pricing extensions, the nationwide average for Donna Bella Hair ranges from $5-10 per strand for the application process, plus what you charge for the hair itself. So if you install 20 to 40 strands, you would charge from $140 to $280. With practice, installing 20-40 strands should take about a half-hour. Then, depending on the method and the service, the client comes back in 6 to 12 weeks to remove the extensions and move them back up to the root area. You charge for the total time the service requires, which varies depending on the method. Even a few fashion color strands can generate $20-30 for a quick 5-minute add-on service.

Making a Difference
It all comes back to a conversation with your client and building trust. Extensions are a huge money-maker for our salon, but extensions also change people’s lives, and that’s very gratifying.

I had a client who was struggling with the fact that her hair did not grow back with the same texture after successful treatment for cancer. We found a solution with extensions. She was in my chair, in tears, so happy. Hair is one of the most important accessories we have, and extensions—along with hair color and a great style—allow us to give clients the accessory they want.

Another fine-haired client just wants to be as platinum on her ends as can be. So I said, let’s add some Color #60 (Donna Bella’s lightest, most neutral shade) to your hair. I’ve had her rebooking for a solid year now because I can give her the look that no other stylist can with hair color alone. I simply retouch her regrowth and just push up her extensions.

And then there are clients who crave those really fun fashion colors that are so huge right now. I can create a custom color with extensions or place a few bright pops, no pre-lightening necessary.

Sky’s the Limit
My main message to share with fellow salon professionals is simple: if you can specialize in extensions and the custom coloring of extensions, you will set yourself apart from other stylists and salons. The sky really is the limit. From mermaid hair to subtle lowlights, the opportunities are there, in your chair.

Don’t let hesitation hold you back. Try new things on fellow stylists and family. Take pics and post your transformations. One really good before-and-after on a professional Instagram page can get you 10 new clients, easily.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

The Importance of Practice – Coloring Interview with Lindsey Graham

db blog Lindsey Graham

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

LINDSEY GRAHAM
Couture Beauty by Lindsey Graham
Salem, Oregon
@couturebeautysalem
I have been doing extensions since 2007. Now I specialize in Donna Bella Tape-In extensions and see about 10 extensions clients per week. It’s amazing how far extensions have come. Once you’ve got a client in your chair and can talk to them about the service and their own hair challenges or wishes, extensions practically sell themselves.

Pricing Pointers
I have raised my prices as I’ve gotten faster and learned what extensions are worth. If you specialize in hair color and start doing extensions, you should pay yourself based on your time, your expertise. If you charge $150 for a hair color service that takes you two hours, charge the same for an extensions application that takes two hours (knowing that you’ll charge separately for the hair packs and custom coloring services). If you become the best in your town, charge competitively!

Practice, Practice, Practice
As you get started, offer extensions as a complimentary service to family and friends to master the technique, and to be sure you know your timing. Really practice before you start booking clients. You’ll want to be sure you know how to order the right amount of hair, and how to match and color it correctly. There are lots of resources online and helpful classes and educators to talk to at shows to help you figure this out.

Expand Your Options
The Color Takeover program is the first I’ve heard of any extensions company encouraging the coloring of extensions. I’m impressed Donna Bella partnered with a professional color company and tool company to give stylists the education they need. It opens up a whole new world. Anyone with a vibrant or custom color can now get extensions. I can convert a blonde client to silver gray. I can accommodate clients I’ve had to turn down in the past. With these types of options, who wouldn’t want extensions?

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

How To Achieve the Hottest Color Trends Using Hair Extensions

DB_HottestColorTrends_Blog

Hair extensions are incredibly versatile. They allow you to extend your length, increase your volume, add highlights, lowlights, or color splashes, and even update your overall color! But while you can achieve a wide range of color looks using hair extensions alone, including custom coloring in your service opens up a whole new world of possibilities. That’s why Donna Bella Hair has partnered up with Joico Color Intensities and Framar International to bring you the biggest hair extensions/color collaboration on the web. It’s called the Color Takeover initiative, and it’s designed to help you combine the art of hair extensions with the science of coloring, right in your own salon. Visit the Color Takeover Portal to browse through tutorials, custom formulations, articles, and an array of other resources that’ll get you started on the path to color mastery. Then read on to see how you can attain some of the hottest current color trends using mixed colors and hair extensions.

Blending

A photo posted by Shea White (@sheadoeshair) on

Our traditional method of updating hair color involves selecting shades from Donna Bella’s available collection, then using the hair extensions alone (with no additional color) to simulate the desired look. For example, though Donna Bella may not offer the exact shade of light brown to match your client’s hair, strands of colors #8, #12, and #22 can be spread strategically throughout the hair to produce the same effect as that single light brown color. This method proves useful for customers seeking dimension, highlights and lowlights, balayages, and even ombres without any color processing, and it can produce truly spectacular results!  

Coloring  

Custom color explores the possibilities outside of Donna Bella’s collection, making any and every color available to clients. Pastel hair, mermaid colors, and vivid emerald hues have been accomplished using this method, and it’s great for more experimental clients and for stylists with a creative eye. You can even use custom coloring to match extensions perfectly to your client’s natural hair color. The possibilities are quite limitless.

Donna Bella’s custom coloring method involves a couple of steps:
– 1 – Prepare color using Joico Color Intensities, our favorite vivid color line that requires no developer to process!
– 2 – Prepare the client’s hair by treating and/or lightening it.
– 3 – Perform a swatch test on a section of your client’s hair to see how it takes to the color. Modify your formulation as needed.
– 4 – Color the client’s hair to the desired level.
– 5 – Perform a swatch test on the hair extensions to see how the extensions take to the color. Make sure the color resembles the client’s new hair color, and modify as needed.
– 6 – Color the extensions (color #60 offers an incredible blank canvas when it comes to custom coloring extensions) to your desired level. Colored Tape-In extensions will need to have the tape replaced following this step.
– 7 – Install the extensions.
Tip: We recommend waiting a couple of days before installing the hair extensions, especially for time-intensive color jobs. Remember, installations should be performed on clean, dry hair, and the coloring process may leave an initial film of color residue on the hair that could interfere with proper bonding. Proceed with caution!
– 8 – Blend and style to finish the look.

Over the next couple of weeks, we’re going to be showing you how to attain popular of-the-moment color looks using each of these methods. Until then, be sure to check out the Color Takeover Portal and ogle at the before & afters there. It won’t be long until you can recreate all those looks yourself!

Visit the Color Takeover Portal

 

What Do You Get When You Cross Tape-In and I-Link?

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We’ve got a brand new professional extension method here at Donna Bella, and it’s something of a hybrid. Get to know our brand new Flat-Tip Extensions: half Tape-In, half I-Link.

Flat-Tip extensions feature…

I-Link’s strand-by-strand application
Like I-Link, Flat-Tip is installed in a series of single strands that are held to the natural hair with crimped beads. This means that Flat-Tip maintains the same 360 degree movement that you know and love from I-Link extensions.

Tape-In’s wider surface area
Unlike I-Link, though, the Flat-Tip strand fans out to a weft shape that resembles our Tape-In extensions, making it blend beautifully and effortlessly into your own hair (minus the messy tape!). This allows the Flat-Tip extension to cover a wider surface area than its I-Link counterpart. Plus, Flat-Tip extensions naturally lay flat against the hair for unmatched comfort!

The best of both worlds
As both a strand and a weft, Flat-Tip capitalizes on the best of I-Link and Tape-In extensions while leaving behind their limitations. You won’t need to worry about stringy spacing in your extension application, restricted Tape-In movement, or messy bond removers when it’s time for a move-up appointment. All you need to worry about is taking the perfect “After” shot—and be sure to share it with us when you do!

 

Create the Best Hair Extension Experience for Your Client – And Make More Money!

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Have you ever stopped to consider what the goal of hair extensions really is? This skill that we devote so much time and energy towards perfecting, these products that we purchase and maintain so painstakingly—what are they for, and why do they matter? Most stylists know the answer instinctively, even if they’ve never worn hair extensions themselves; they can see it written all over their client’s face at the end of an installation appointment. Hair extensions are designed to produce that feeling of confidence, beauty, and empowerment, and we stylists are lucky enough to make a living putting the process in motion! But we’re not only after a fleeting moment of hair extension-induced euphoria. We’re much more ambitious than that. We’re in the business of altering our clients’ perspectives of themselves, their capabilities, and their limitations. That involves a hair extension experience that is rewarding in the long term. So if you’re not drilling your clients on the importance of hair extension maintenance, now is the time to start.

Perhaps you’ve noticed that we have launched an exciting new product line here at Donna Bella! If not, allow us to introduce you. Remy Care™ is a premium hair care line exclusive to Donna Bella Hair, featuring everything from shampoos and conditioners to hair masks and serums—all designed to extend the life of your client’s hair extensions. Remy Care™ products are loaded with botanical extracts, are free of parabens and sulfates, and are designed specifically for DB hair extensions, making them an ideal aftercare product to feature on your salon shelves. Having physical, easily-accessible aftercare products available in your salon will encourage your clients to engage in the maintenance process by giving them an easy starting point. It’ll also help you support your business by producing an additional stream of upsell revenue. Of course, having the products handy is one thing—it’s also essential that you explain the maintenance process to your clients, demonstrate if possible, and introduce them to the product line yourself.

The best time to tackle these steps is during the consultation phase, since this is when your client is actively learning about hair extensions and deferring to your professional opinion. Take the opportunity to walk them through the washing, brushing, and styling protocol for hair extensions, then go ahead and recommend the Remy Care™ line just as you would the Donna Bella Hair Extension Brush. After all, hair extension care can be daunting to new clients—Remy Care™ makes it easy for them!

Get to know the Remy Care™ line today. All products are available right now.

 

Jane’s Drugstore Essentials for Donna Bella Hair

drugstrore essentials

Hey Dolls! For this week’s blog I thought I would share my drugstore essentials for my own Donna Bella Hair extensions. Although I strongly recommend a professional line of products for the proper care of extensions, I do have some drugstore items that I absolutely love and want to share with you.

batiste dry shampoo

Batiste Dry Shampoo ($7.99 Walgreens). You should only be washing your Donna Bella Hair once or twice a week at most. Batiste Dry Shampoo works perfect to soak up the excess oil from your scalp in between washes. An oily scalp leads to extensions slipping so a little dry shampoo will keep them in tact  and have your hair smelling fresh.

KeraExtend™Hair Mask ($16 Donna Bella Hair). A really awesome hair mask helps to keep your hair extensions hydrated and moisturized. Our KeraExtend™ Mask conditioning treatment works miracles. I usually apply it to the ends of my extensions only and leave it on for around ten minutes. After I rinse it out, I let my extensions air dry, and apply KeraExtend™ Serum when it’s fairly damp. If you want to give your Clip-In extensions a good condition, this routine works great for that, too!

frizz ease heat protectant at walmart

John Frieda Frizz-Ease Heat Defeat Protective Styling Spray ($6.99 Walmart). This awesome heat protectant spray works great especially before blow-drying. To blow dry, follow the directions on the bottle. If I’m using a straightener or wand, I’ll apply it throughout my hair and wait a couple minutes for my hair and extensions to absorb it before applying heat. I do this so I don’t apply heat to my wet hair (Applying heat to wet hair causes more damage).

Do you have any favorite drugstore picks for your Donna Bella Hair? Please share! And as always, if you have questions, I’ve got answers. Drop them below!

Love,

Jane xo.