Category Archives: Hair Extension News

Why Specialize in Color and Extensions? – Coloring Interview with Baelee Reiter

db blog Baelee Reiter

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

BAELEE REITER
Manager and Stylist
Evolution Salon, Minot, ND
@inbaeleeschair
My love of extensions took root in cosmetology school, and it was one of the best things I could have done for my career. After graduating, I tried different brands until introduced to Donna Bella. I love the quality of the hair—and the support.

What Has Changed?
Extensions are no longer just about super-long hair and four-plus hours in the chair. Now I am adding extensions just for pops of color, for highlights, to add volume, to extend or brighten an ombre or balayage service.

For thinning clients, we use extensions to add thickness. For finer-haired clients, we add darker pieces to create lowlights and added dimension with minimal fading.

To colorists who are skeptical or to any stylists who are a bit intimidated by the idea of bringing hair color and extension services together, I always say “think back to your first time doing a full head of highlights.” It takes practice—and time—but once you learn and go through the process a few times, your speed and confidence improve rapidly.

Why Specialize?
It’s worth it. You can boost profits so quickly by adding color and extensions. As with anything new in our craft, success takes an open mind and practice.

When I first started at the salon seven years ago, I was the only one who did extensions. Within two years, I was so busy with extensions and consultations, I couldn’t keep up. I had no choice but to train a few other stylists in the salon. When another salon stylist sees the money you can make by being an extensions specialist, they are intrigued and want to learn, too. Who doesn’t want to make more money?

We have grown so much with extensions in our salon and town. When I talk to stylists at Donna Bella classes or shows, I often hear, “I’m from a small town, no one would want extensions.” Then I tell them about how much business I do at my North Dakota salon, and that I believe almost every client is an extensions candidate.

Something for Everyone
Not everyone has to have a full head application, in fact most of my clients don’t. Some just want to fill in around the front, ears forward. Maybe they’ve had breakage or find the hair doesn’t grow as fast. Others don’t want to over-compromise their hair, especially now that balayage is so popular. I can add one package of platinum blonde or silver extensions to add brightness and make them feel a lot lighter.

Sampling Works
One of my best tips is to always keep product at your station. Show the client what adding just a few pieces might do for her. Start out with a type of extension that doesn’t have a commitment—Donna Bella offers four types—Tape-In, I-Link, Flat-Tip, and Kera-Link. Place a few and tell her, “If you decide within a week that you don’t like it, come back and I’ll take it out for free.” Nine times out of 10, she comes back—but because she wants more. For many, the extra thickness and volume are addictive.

Pricing Pointers
As far as pricing extensions, the nationwide average for Donna Bella Hair ranges from $5-10 per strand for the application process, plus what you charge for the hair itself. So if you install 20 to 40 strands, you would charge from $140 to $280. With practice, installing 20-40 strands should take about a half-hour. Then, depending on the method and the service, the client comes back in 6 to 12 weeks to remove the extensions and move them back up to the root area. You charge for the total time the service requires, which varies depending on the method. Even a few fashion color strands can generate $20-30 for a quick 5-minute add-on service.

Making a Difference
It all comes back to a conversation with your client and building trust. Extensions are a huge money-maker for our salon, but extensions also change people’s lives, and that’s very gratifying.

I had a client who was struggling with the fact that her hair did not grow back with the same texture after successful treatment for cancer. We found a solution with extensions. She was in my chair, in tears, so happy. Hair is one of the most important accessories we have, and extensions—along with hair color and a great style—allow us to give clients the accessory they want.

Another fine-haired client just wants to be as platinum on her ends as can be. So I said, let’s add some Color #60 (Donna Bella’s lightest, most neutral shade) to your hair. I’ve had her rebooking for a solid year now because I can give her the look that no other stylist can with hair color alone. I simply retouch her regrowth and just push up her extensions.

And then there are clients who crave those really fun fashion colors that are so huge right now. I can create a custom color with extensions or place a few bright pops, no pre-lightening necessary.

Sky’s the Limit
My main message to share with fellow salon professionals is simple: if you can specialize in extensions and the custom coloring of extensions, you will set yourself apart from other stylists and salons. The sky really is the limit. From mermaid hair to subtle lowlights, the opportunities are there, in your chair.

Don’t let hesitation hold you back. Try new things on fellow stylists and family. Take pics and post your transformations. One really good before-and-after on a professional Instagram page can get you 10 new clients, easily.

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

The Importance of Practice – Coloring Interview with Lindsey Graham

db blog Lindsey Graham

SALON SUCCESS
How do you get started in the Color Takeover revolution? Stylists who have grown their business with extensions and hair color share their journeys, tips, and advice.

LINDSEY GRAHAM
Couture Beauty by Lindsey Graham
Salem, Oregon
@couturebeautysalem
I have been doing extensions since 2007. Now I specialize in Donna Bella Tape-In extensions and see about 10 extensions clients per week. It’s amazing how far extensions have come. Once you’ve got a client in your chair and can talk to them about the service and their own hair challenges or wishes, extensions practically sell themselves.

Pricing Pointers
I have raised my prices as I’ve gotten faster and learned what extensions are worth. If you specialize in hair color and start doing extensions, you should pay yourself based on your time, your expertise. If you charge $150 for a hair color service that takes you two hours, charge the same for an extensions application that takes two hours (knowing that you’ll charge separately for the hair packs and custom coloring services). If you become the best in your town, charge competitively!

Practice, Practice, Practice
As you get started, offer extensions as a complimentary service to family and friends to master the technique, and to be sure you know your timing. Really practice before you start booking clients. You’ll want to be sure you know how to order the right amount of hair, and how to match and color it correctly. There are lots of resources online and helpful classes and educators to talk to at shows to help you figure this out.

Expand Your Options
The Color Takeover program is the first I’ve heard of any extensions company encouraging the coloring of extensions. I’m impressed Donna Bella partnered with a professional color company and tool company to give stylists the education they need. It opens up a whole new world. Anyone with a vibrant or custom color can now get extensions. I can convert a blonde client to silver gray. I can accommodate clients I’ve had to turn down in the past. With these types of options, who wouldn’t want extensions?

Visit the Color Takeover Portal today to learn more about combining the art of hair extensions with the science of color in your salon!

 

How To Achieve the Hottest Color Trends Using Hair Extensions

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Hair extensions are incredibly versatile. They allow you to extend your length, increase your volume, add highlights, lowlights, or color splashes, and even update your overall color! But while you can achieve a wide range of color looks using hair extensions alone, including custom coloring in your service opens up a whole new world of possibilities. That’s why Donna Bella Hair has partnered up with Joico Color Intensities and Framar International to bring you the biggest hair extensions/color collaboration on the web. It’s called the Color Takeover initiative, and it’s designed to help you combine the art of hair extensions with the science of coloring, right in your own salon. Visit the Color Takeover Portal to browse through tutorials, custom formulations, articles, and an array of other resources that’ll get you started on the path to color mastery. Then read on to see how you can attain some of the hottest current color trends using mixed colors and hair extensions.

Blending

A photo posted by Shea White (@sheadoeshair) on

Our traditional method of updating hair color involves selecting shades from Donna Bella’s available collection, then using the hair extensions alone (with no additional color) to simulate the desired look. For example, though Donna Bella may not offer the exact shade of light brown to match your client’s hair, strands of colors #8, #12, and #22 can be spread strategically throughout the hair to produce the same effect as that single light brown color. This method proves useful for customers seeking dimension, highlights and lowlights, balayages, and even ombres without any color processing, and it can produce truly spectacular results!  

Coloring  

Custom color explores the possibilities outside of Donna Bella’s collection, making any and every color available to clients. Pastel hair, mermaid colors, and vivid emerald hues have been accomplished using this method, and it’s great for more experimental clients and for stylists with a creative eye. You can even use custom coloring to match extensions perfectly to your client’s natural hair color. The possibilities are quite limitless.

Donna Bella’s custom coloring method involves a couple of steps:
– 1 – Prepare color using Joico Color Intensities, our favorite vivid color line that requires no developer to process!
– 2 – Prepare the client’s hair by treating and/or lightening it.
– 3 – Perform a swatch test on a section of your client’s hair to see how it takes to the color. Modify your formulation as needed.
– 4 – Color the client’s hair to the desired level.
– 5 – Perform a swatch test on the hair extensions to see how the extensions take to the color. Make sure the color resembles the client’s new hair color, and modify as needed.
– 6 – Color the extensions (color #60 offers an incredible blank canvas when it comes to custom coloring extensions) to your desired level. Colored Tape-In extensions will need to have the tape replaced following this step.
– 7 – Install the extensions.
Tip: We recommend waiting a couple of days before installing the hair extensions, especially for time-intensive color jobs. Remember, installations should be performed on clean, dry hair, and the coloring process may leave an initial film of color residue on the hair that could interfere with proper bonding. Proceed with caution!
– 8 – Blend and style to finish the look.

Over the next couple of weeks, we’re going to be showing you how to attain popular of-the-moment color looks using each of these methods. Until then, be sure to check out the Color Takeover Portal and ogle at the before & afters there. It won’t be long until you can recreate all those looks yourself!

Visit the Color Takeover Portal

 

What Do You Get When You Cross Tape-In and I-Link?

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We’ve got a brand new professional extension method here at Donna Bella, and it’s something of a hybrid. Get to know our brand new Flat-Tip Extensions: half Tape-In, half I-Link.

Flat-Tip extensions feature…

I-Link’s strand-by-strand application
Like I-Link, Flat-Tip is installed in a series of single strands that are held to the natural hair with crimped beads. This means that Flat-Tip maintains the same 360 degree movement that you know and love from I-Link extensions.

Tape-In’s wider surface area
Unlike I-Link, though, the Flat-Tip strand fans out to a weft shape that resembles our Tape-In extensions, making it blend beautifully and effortlessly into your own hair (minus the messy tape!). This allows the Flat-Tip extension to cover a wider surface area than its I-Link counterpart. Plus, Flat-Tip extensions naturally lay flat against the hair for unmatched comfort!

The best of both worlds
As both a strand and a weft, Flat-Tip capitalizes on the best of I-Link and Tape-In extensions while leaving behind their limitations. You won’t need to worry about stringy spacing in your extension application, restricted Tape-In movement, or messy bond removers when it’s time for a move-up appointment. All you need to worry about is taking the perfect “After” shot—and be sure to share it with us when you do!

 

Create the Best Hair Extension Experience for Your Client – And Make More Money!

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Have you ever stopped to consider what the goal of hair extensions really is? This skill that we devote so much time and energy towards perfecting, these products that we purchase and maintain so painstakingly—what are they for, and why do they matter? Most stylists know the answer instinctively, even if they’ve never worn hair extensions themselves; they can see it written all over their client’s face at the end of an installation appointment. Hair extensions are designed to produce that feeling of confidence, beauty, and empowerment, and we stylists are lucky enough to make a living putting the process in motion! But we’re not only after a fleeting moment of hair extension-induced euphoria. We’re much more ambitious than that. We’re in the business of altering our clients’ perspectives of themselves, their capabilities, and their limitations. That involves a hair extension experience that is rewarding in the long term. So if you’re not drilling your clients on the importance of hair extension maintenance, now is the time to start.

Perhaps you’ve noticed that we have launched an exciting new product line here at Donna Bella! If not, allow us to introduce you. Remy Care™ is a premium hair care line exclusive to Donna Bella Hair, featuring everything from shampoos and conditioners to hair masks and serums—all designed to extend the life of your client’s hair extensions. Remy Care™ products are loaded with botanical extracts, are free of parabens and sulfates, and are designed specifically for DB hair extensions, making them an ideal aftercare product to feature on your salon shelves. Having physical, easily-accessible aftercare products available in your salon will encourage your clients to engage in the maintenance process by giving them an easy starting point. It’ll also help you support your business by producing an additional stream of upsell revenue. Of course, having the products handy is one thing—it’s also essential that you explain the maintenance process to your clients, demonstrate if possible, and introduce them to the product line yourself.

The best time to tackle these steps is during the consultation phase, since this is when your client is actively learning about hair extensions and deferring to your professional opinion. Take the opportunity to walk them through the washing, brushing, and styling protocol for hair extensions, then go ahead and recommend the Remy Care™ line just as you would the Donna Bella Hair Extension Brush. After all, hair extension care can be daunting to new clients—Remy Care™ makes it easy for them!

Get to know the Remy Care™ line today. All products are available right now.

 

Jane’s Drugstore Essentials for Donna Bella Hair

drugstrore essentials

Hey Dolls! For this week’s blog I thought I would share my drugstore essentials for my own Donna Bella Hair extensions. Although I strongly recommend a professional line of products for the proper care of extensions, I do have some drugstore items that I absolutely love and want to share with you.

batiste dry shampoo

Batiste Dry Shampoo ($7.99 Walgreens). You should only be washing your Donna Bella Hair once or twice a week at most. Batiste Dry Shampoo works perfect to soak up the excess oil from your scalp in between washes. An oily scalp leads to extensions slipping so a little dry shampoo will keep them in tact  and have your hair smelling fresh.

KeraExtend™Hair Mask ($16 Donna Bella Hair). A really awesome hair mask helps to keep your hair extensions hydrated and moisturized. Our KeraExtend™ Mask conditioning treatment works miracles. I usually apply it to the ends of my extensions only and leave it on for around ten minutes. After I rinse it out, I let my extensions air dry, and apply KeraExtend™ Serum when it’s fairly damp. If you want to give your Clip-In extensions a good condition, this routine works great for that, too!

frizz ease heat protectant at walmart

John Frieda Frizz-Ease Heat Defeat Protective Styling Spray ($6.99 Walmart). This awesome heat protectant spray works great especially before blow-drying. To blow dry, follow the directions on the bottle. If I’m using a straightener or wand, I’ll apply it throughout my hair and wait a couple minutes for my hair and extensions to absorb it before applying heat. I do this so I don’t apply heat to my wet hair (Applying heat to wet hair causes more damage).

Do you have any favorite drugstore picks for your Donna Bella Hair? Please share! And as always, if you have questions, I’ve got answers. Drop them below!

Love,

Jane xo.

 

2016 Donna Bella Hair Shows

hair shows 2016

Hey Donna Bellas! Now that 2016 is here we’re locked and loaded for a new year of hair shows that include free installations and hands on training. We’re kicking 2016 in Long Beach, California at the ISSE show January 30 through February 1.

Why should I attend?

Free installations. If you’ve always wanted to have hair extensions but don’t have the extra budget to spend on them, then you NEED to make it to one of our hair shows. Our certified Donna Bella Hair stylists will ensure proper installation, giving you the best hair extension experience at no cost to you. As long as you buy the hair of your choice at the show, we will put them in for you absolutely free. If you were to walk into a hair salon right now, a stylist will give you an estimated cost of $300 and up just to put in the hair extensions alone (it does not include the price of the hair). Think about it, wouldn’t you want that cost going towards the price of your hair instead? I know I would…

Special show pricing. Not only do you get your Donna Bella Hair extensions put in for free, you also get to purchase the hair at a special discounted show price. All Donna Bella Hair extension products are marked down at the show. Stylists can also take advantage of this discount for hair and tools. Want to stock up on bond removers? Need a new hair extension tool? Get it all at a discount. The more you shop, the more you save!

Hands on classes. If you have never worked with Donna Bella Hair, this is your chance to get to know who we are and what our products are all about. Included in the class is a free hair extension kit ($225 value), a mannequin head and practice hair ($72.50 value), and certification. Our in-person training is designed to help stylists become skilled in hair extension installation. The class covers consultations, preparation, installation in all 3 methods, blending, styling, aftercare, and removal.

Ready to sign up for your free installation? Want to sign up for a class? Click here to see a list of all of Donna Bella’s Hair Shows for the year of 2016. We’ll see you soon!

 

The Gift of Donna Bella Hair

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If you need gift ideas, look no further! Donna Bella Hair has something for everyone. From stocking stuffers, to Clip-In hair extensions, to gift cards— what girl doesn’t love a makeover? You’ve still got time to place your order just in time for Christmas, so we thought we’d put a list together for you.If you like one of the ideas listed below, click on the links and start shopping. Ready? Here we go…

Stocking Stuffers:

Tech Diva. Our newest product, turns your smartphone into a mirror without disrupting the visibility of your home screen. Available for iPhone and Galaxy. Would be perfect as a stocking stuffer or as a main gift.

Hair Feathers, Jewels, Glow Strands, and Nail Wraps. These are all ideal for putting goodies into stockings. Our glow strands and hair jewels make any hairstyle fun and shimmery. They’re a big hit for “special occasion” hair (weddings, prom, holiday parties…etc). Have a boho-chic friend? Why not gift her a few Hair Feather pieces? Our Nail Wraps are always fun too. Transform your nails into the most creative, unique patterns around without paying salon price.

Main gifts:

Clip-Ins. With over 200,000 hashtags on Instagram, the biggest hair trend right now are clip-ins. They are do-it-yourself, budget friendly, and because of their high quality, provide length and volume just like any other hair extensions. Our Human-Hair extensions can be styled with any heat tool and with any product. Want more grams? Looking for different styles? Visit our sister company online store, Sono Hair, for more variety in hair and accessories.

Hair Extension Kit. This one is more for a stylist friend. Because these tools are for professional use, we recommend only stylists use them. A gift like this from one stylist to the other would be really fun, especially if you know of anyone trying to get into the world of hair extensions. Don’t worry, we have the online education to go with that too.

Donna Bella Gift Cards. It’s kind of hard to figure out your bestie’s hair color or hair extension method of choice. Gift cards are perfect to give because it leaves the choice up to them. From Clip-Ins to the more expensive hair extensions, getting a discount on a new ‘do is always going to be appreciated. If you need to find a Donna Bella Hair Certified stylist to go with that gift card, we got you covered. Find one in your area here.

Happy Holidays and Happy Shopping Donna Bellas! As always, if you have any questions or concerns, please leave them in the comment boxes below. Or give us a call at 888-424-7548.

 

Black Friday at Donna Bella

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Get ready Donna Bellas because this year’s Black Friday is going to be CRAZY! Set your alarms for 9 AM (EST) on November 27,2015 because you don’t want to sleep on our doorbusters. For the first 4 hours, our very first shopper will receive a FREEUltimate Sono Hair Deluxe package (valued at $439.98). First 3 shoppers will get FREEOnline Certification in all 3 methods (valued at $229). First 5 shoppers receive a FREETech Diva. And lastly the first 15 shoppers will get a FREE Beauty Swag Bag. So if you’re the first shopper, you will not only get the Deluxe package from Sono, you will also get Online Certification, a Tech Diva, and a Beauty Swag Bag all for FREE!! Get the pattern?

Also, for the first 4 hours you’ll receive a Donna Bella Hair gift card when you make a purchase. Spend $100 and get a $20 gift card, spend $150 and get a $50 gift card, the more you spend, the more you get back in gift cards!

For our not-so early birds that want to sleep in, Donna Bella is extending their Black Friday Sale for 4 days including Cyber Monday. In those 4 days you can enjoy 15% off all I-Link, Kera-Link, and Tape-In extensions. All tools will be 20% off and beads will be 30% off. Plus, any orders over $99 will be shipped for free! AND… for our Clip-In lovers, you get 50% off ALL Clip-Ins.

If you’ve always wanted to be certified in Donna Bella Hair now would be the time to do it. During the 4-day sale all kits and education services will be 50% off.

How’s that for Black Friday deals?Want to get started on your Donna Bella Hair wishlist? Have your cart ready to go! Start shopping now at www.donnabellahair.com.

…And there’s still more! The Spinner is back for Cyber Monday so make sure to give our Discount Spinner a whirl and find out how much money you’ll save. Everyone gets at least 10% off but you could be one of the lucky ones to receiver 100% off.

For Cyber Monday deals make sure to follow us on social media all day (especially Facebook and Instagram…hint, hint). We’ll be doing tons of giveaways!

 

Donna Bella Hair Launches Sono Hair

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If you’ve been following us on Facebook or Instagram, you’ve more than likely seen our new announcement. We have officially launched a hair extension line for the non-commitment extension lovers called Sono Hair.

Sono Hair offers 100% Human Hair bangs and Solos (known as crown extensions). Other options you’ll get to enjoy when shopping Sono is deciding on how many grams of hair you’ll want out of the 3 different lengths that are offered. The colors are very similar to Donna Bella’s so you won’t have to sacrifice your favorite color.

Don’t you hate having to find a place where you can safely store your hair extensions without them getting matted or tangled? Sono offers a hanger for purchase specially made to hold your extensions in place. Just clip them in the hanger and put them in your closet to make storing a lot easier for you and a lot better for your extensions.

And if that’s not enough, Sono Hair is dedicated to teaching you how to style your hair in the most unique ways. Find us on YouTube and let our Sono girls teach you step-by-step how to install your Sono Hair and style them so they look natural and fabulous!

If you haven’t stopped by the Sono online store, make sure you check it out to become familiar with all the Sono products. Questions? Comments? Drop them in the box below!