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Archive for the ‘Men’s Style’ Category

Ivan Zoot Smashes Three Guinness Hair Records in Record Time

Thursday, September 25th, 2008

Ivan Zoot, Director of Education and Training at Andis Company, decided he wanted to raise some money for charity, and break a few records in the process. In just 24 hours, Zoot managed to provide a top rate hair cut to 340 patrons. The previous record stood at 300. Zoot was under the close scrutiny of Guinness judges and was not able to simply sheer heads. He had to perform complete haircuts with approval.

Zoot also managed to break two other records – the fastest haircut, in which he clocked in at 55 seconds, as well as the most haircuts in one hour – which had stood at 23. Zoot destroyed this record, giving 34 haircuts in his fastest hour. “These incredible results show that the Andis revolution cutting system, perfected over ten years, is superior for improving haircutting efficiency,” says Zoot.

Children with Hair Loss and Big Brothers Big Sisters of Central Texas are the recipients of the charitable funds earned during this event.

To learn about the Andis Company please visit www.andis.com

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Attracting Male Clients

Wednesday, June 20th, 2007

Spa and beauty treatments have long been targeted almost exclusively to women – making it seem that they’re the only ones who care about the way they look. While we all know this isn’t the case, it may still be the pervasive advertising paradigm that informs the way we spend money to attract new clients and retain the faithful.
It’s becoming more and more acceptable (and encouraged) for men to take a more open interest in treating their bodies and their spirits right. Routine massage, manicures, the occasional pedicure, and sometimes waxing and relaxing are all becoming a part of a busy man’s lifestyle. Dayspa Magazine’s article of the month sheds some light on how you can start to attract more men to your salon or spa.

Here’s a bit of the article by Liz Barrett:

How many men have walked into your spa today? Chances are it could have been a lot more. When it comes to selling beer, electronic gadgets or the newest sport utility vehicle, it isn’t too difficult to attract a man’s attention. The media have had a lot of practice in training their target audiences to respond subconsciously to the messages they’re receiving, and that seems especially true when the target is men. However, when you want those same beer-drinking, gadget-buying, Jeep-driving men to come into your spa to sample a massage or the latest facial cleanser, things can get a little tricky. The notion of men visiting spas is a fairly new concept in the grand scheme of things, and marketing to them is still going through a trial-and-error period. New tactics are being tested every day in an attempt to find the ones that are the most fruitful.

With the International Spa Association (ISPA) reporting that 31% of today’s spa-goers are male—up from just 24% four years ago—it’s obvious that men are showing more interest in taking care of themselves. What has happened in the past decade to make some men go from “no way!” to “OK!” when it comes to spas? Could it be the widespread acceptance of metrosexuality and well-kempt but masculine role models like Brad Pitt and George Clooney? Maybe it’s reality TV shows like Queer Eye for the Straight Guy, Extreme Makeover and What Not to Wear telling guys that it’s now acceptable to spend more time on themselves.

For the full article, click here.

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Great Clips

Monday, May 14th, 2007

Clippers and trimmers have evolved beyond the barbershop, and stylists couldn’t be more eager to welcome them into their salons. Here’s a portion of the article of the month over at Beauty Store Business magazine, by Julie Sturgeon:

When it comes to clippers and trimmers, professional stylists’ reactions have evolved from “whatever” to “what will they think of next?” And savvy beauty store owners and managers are more than happy to take advantage of their excitement. After all, this category yields 40% profit margins on larger ticket items, and the demand in the market is increasing tenfold, points out David Guerin, the global artistic director for Jarden Consumer Solutions, which includes Oster Professional Products, based in Boca Raton, Florida.

He’s not just a spokesperson—he’s also a salon owner who works behind the chair. “People in this industry are finding out that clippers are becoming as important as a pair of shoes,” Guerin says. Which means where the market once supported three major manufacturers, now more than 20 have jumped into this arena. Even the public—and the Hispanic market in particular—has seized the idea, purchasing clippers and trimmers to make their kitchen chair barbering easier and more predictable.

Click Here to view the complete article as a pdf file. You need Acrobat Reader to view pdfs.

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Homme Improvement

Tuesday, February 6th, 2007

Despite the increasing number of metrosexual men in the world, most women would probably love it if their beau were to drop the hammer and tool belt and pick up a pair of tweezers, once in a while. Beauty Launch Pad Magazine’s feature article for February gives some great advice on improving your “better” half. Here’s a snippet of the article by Amy Dodds and Jeryl E. Spear

You can remodel him. You have the tools to build him into the perfect specimen. Sharper, cleaner and sexier than ever before.

Lynne Luciano, author of Looking Good: Male Body Image in Modern America, laments, “…Look at America’s historical heroes—cowboys and frontiersman who didn’t give a damn how they looked or what people thought of them. That’s what we should value…not fussing about ourselves.”

Lament away, Ms. Luciano. The male sex symbol with the etched face and steel gray hair is as dead as the Marlboro Man. So are metrosexuals, for that matter. In their stead are übersexuals who may not ask if their butt is too big, but still make sly, sideways glances in the mirror to ensure that it stays in check. übersexuals are überpremium salon clients who are committed to uncompromising quality in all areas of their lives—including the services they receive at the hands of their stylists and the products they use. Even mainstream sex symbols like Russell Crowe fancy facials and wouldn’t dream of leaving home without their signature mussed looks. Becoming gender benders of mammoth proportions, manly men who meticulously groom their hair, skin and nails are the new male sex symbols. Ah…there can never be too many men like Russell Crowe.

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